The Red Cross
The Red Cross is an international organization that thrives on donations and the kindness of others to succeed. This Red Cross supports military families, disaster relief, health and safety training along with education, and blood drives that save thousands of lives yearly. The Red Cross started in the year 1881 and was mainly used to help wounded soldiers from the battlefield. “The global Red Cross has evolved into the world’s largest humanitarian network - the only non-governmental organization with specific responsibilities outlined in the Geneva Conventions”(Red Cross, 2013). The Red Cross has established itself in the cyber community to succeed. With online donations exceeding 36 million dollars the Red Cross has been able to far exceed anything it did in the years prior to the internet. The Red Cross relies on its volunteers as its strength to work donation sites for all actions the organization participates in. The challenges the Red Cross faces today is the ability to keep enough volunteers on hand to run the organization. While the Red Cross has full time members like any business this organizations success comes from those willing to help. The challenges the Red Cross faces in the media environment include many things. System hacking can be seen as hackers will set up fake websites that look like the Red Cross web page. This in turn turns out to be a scam and people will give donations to a hacker instead of the Red Cross. There can be other challenges out there for this organization that would include government policy, foreign policy, and legislative issues that can be strain the mission of the Red Cross. The instant access the Red Cross has to the world has helped this organization in ways that are unimaginable. The instant media environment has created an unlimited amount of people it can reach throughout the world. The money raised on daily donations is 10x the amount today as it was in the...
References: Red Cross. (n.d.). The Global Red Cross Network. Retrieved from http://www.redcross.org/about-us/history/global-red-cross-network
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