The reasons for the success of Apple

Topics: Customer service, Technical support, Customer Pages: 1 (311 words) Published: February 11, 2014
The reasons for the success of Apple (Customer Service Aspect)
Apple has been a very famous brand in the electronic industry these few decades, and it is due to many reasons, such as their creativity, user-friendly products, simple yet chic designs, great customer services, brilliant modification on existing products and that their designs and products are much ahead of their competitors. Among all these reasons, I believe great customer services is the factor the contributed the most to its success and helped Apple in keep a steady number of customers.

Customers almost always prefer an easily accessible store than stores in hard-to-reach locations. Apple has provided intelligent customer service, from online products ordering to face-to-face service in Apple Stores. All Apple employees are trained to interact with customers. The in-store technical support booth, Genius Bar, with its tech support team and engineers, provide help and solutions to customers’ problems. Satisfied with Apple’s services, customers will be willing to come back, which creates a loyalty to the company. Customers are assured when they use Apple’s products. There is a high possibility that they will mention this to their acquaintances and associates, thus the creation of Apple’s professional image and its extensive customer base.

Customer service is the most important factor, as customers might decide to give up a brand because of its disappointing customer services, even if its products are the best in the market. Apple has successfully kept and gained customers in these years by its one-stop services.

Bibliography
Barjarin, “6 Reasons Why Apple Is So Successful”, TIMETech, 07 May 2012. .
Kane, Sherr, “Secret From Apple’s Genius Bar: Full Loyalty, No Negativity”. Wall Street Journal. 15 June 2011. .
Ogg, “Secrets of Apple’s customer success”. CNET. 20 September 2010. .
Denning, “Apple’s Retail Success Is More Than Magic”, Forbes. 17 June 2011. .
Hanselman,...

Bibliography: Barjarin, “6 Reasons Why Apple Is So Successful”, TIMETech, 07 May 2012. .

Kane, Sherr, “Secret From Apple’s Genius Bar: Full Loyalty, No Negativity”. Wall Street Journal. 15 June 2011. .

Ogg, “Secrets of Apple’s customer success”. CNET. 20 September 2010. .

Denning, “Apple’s Retail Success Is More Than Magic”, Forbes. 17 June 2011. .

Hanselman, “Apple’s Customer Service Secrets Revealed: A.P.P.L.E.”, socialmediatoday. 16 June 2011, .
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