The Reason of Apple’s Popularity
Two rebellious guys named Steve Jobs and Steve Wozniak gave birth to one of the most popular companies in the world: Apple Computer, Inc., which thinks differently and changes the world. How many people today own Apple computers? How many people today have an Apple music player? How many people today enjoy their iPhone or iPad? And With the global launch of iPad2, from Beijing to New York, from London to Berlin, thousands Apple Fans queued overnight to get this cool gadget, and the first eager customers had even unfurled their sleeping bags outside the shop shortly before midnight, were they crazy? And the new hottest gadget sold over a million units in its first weekend. Yeah, it’s so crazy, but why do so many people on earth like it, choose it, and buy it? Does Apple worth it? In this paper I will explore the reason of Apple’s popularity. Apple creates a famous logo and makes a great branding success; Apple has the best fundamental growth story in the world; Apple owns its core products; Apple innovates a new business model: iTunes+iPod; Apple is about imagination, design and innovation, and even develops its own culture. The iPod, iMac, iPhone, iPad, cool gadgets, are simple and fashion, even “sexy”. It’s mainly about great design that Apple is able to inspire such devotion to its products. And to the most consumers, it’s not only a trend brand, but something about imagination, liberty, and something about lifestyle. So why don’t people like it, choose it, and buy it? Key words: Apple, popularity, innovation
As you know, the famous logo of Apple was designed with a bite so that it would be recognized as an apple rather than a cherry. In my opinion, everyone and everything in the world is an apple bitten by God, not perfect. Maybe someone or something is bitten harder, because his or her fragrance is God’s favorite. And the Apple, just like its logo, God loves it and people choose it. Recently Apple became one of the coolest companies all over the world. At least that’s what youth marketing experts who follow the tastes of teenagers say. As a young person, I agreed. With the global launch of iPad and thanks to the iPod, iPhone, iMac and the iTunes Music Store, Apple is one of the hottest companies in the world. If you ask young people recently what company they would most like to endorse , I think Apple is the most popular choice , followed by Coca-Cola, Levi’s and Nike, or something. Maybe you would say what we need is product itself, not logo. But sometimes logos and brands are more important than products. Just like the bitten apple, logo of Apple, it catches our eyes, washes our brains and forces our hands to reach for the purses, just to buy it. And it’s the number one brand for young people across the broad. They will say things like “ if Apple made toilet paper, I would buy it”. Apple creates a famous logo and makes a great branding success. The Apple logo, a bitten apple, is one of the most recognized corporate symbols in the world. Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. So when it comes to Apple, logo and brand means everything. Brand is all-important. Apple is one of the most established and healthy IT brands in the world, and has a very loyal set of enthusiastic customers that advocate the brand. Such a powerful loyalty means that Apple not only recruits new customers, it retains them and they come back for more products and services from Apple, and the company also has the opportunity to extend new products to them. Apple...
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