the rate of which technology changes has affected the composition of the decision making unit.discuss
R.Wright (2004), defines technology as the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems and methods of organization, in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal, handle and apply input or output relation or perform a specific function. This implies that technology significantly affect the control and adaptation of human and organizational processes to their natural environment.
The rate of technology change cannot leave out the composition of the decision making unit (DMU). According to the Financial Times, the DMU is a group of people in a company or organization involved in making an important decision especially about buying something. It is also known as the buying centre which is a collection or a team of individuals who participate in a buyer decision process. The design of the decision making unit of an organization is in a cross functional manner such that there is maximization of knowledge from the different relevant parties in the buying centre.
There are several key players in this process which include;
• Initiators,
• Gatekeepers,
• Buyers,
• Deciders,
• Users and
• Influencers.
Technology influences both what is bought and the nature of the organizational buying process as well. In the organisational buying process, technology defines the management and information systems that are involved in the buying decision process, such as computers and management science that utilises procurement softwares. It is a common failure of industrial marketing strategy, especially for new product introductions, to underestimate the demands that will be placed upon existing technology in the DMU composition. A new material, for example may require new dies and mixing equipment and new members of the buying center at various stages of the buying process.
Technology has its positive as well as negative influeneces in problem solving inventions used by the firm
The rate of technology change cannot leave out the composition of the decision making unit (DMU). According to the Financial Times, the DMU is a group of people in a company or organization involved in making an important decision especially about buying something. It is also known as the buying centre which is a collection or a team of individuals who participate in a buyer decision process. The design of the decision making unit of an organization is in a cross functional manner such that there is maximization of knowledge from the different relevant parties in the buying centre.
There are several key players in this process which include;
• Initiators,
• Gatekeepers,
• Buyers,
• Deciders,
• Users and
• Influencers.
Technology influences both what is bought and the nature of the organizational buying process as well. In the organisational buying process, technology defines the management and information systems that are involved in the buying decision process, such as computers and management science that utilises procurement softwares. It is a common failure of industrial marketing strategy, especially for new product introductions, to underestimate the demands that will be placed upon existing technology in the DMU composition. A new material, for example may require new dies and mixing equipment and new members of the buying center at various stages of the buying process.
Technology has its positive as well as negative influeneces in problem solving inventions used by the firm