The Purpose Of This Essay Is To Analyse Sociocultural And Technological Factors Using The Example Of Starbucks Company And How These Factors Will Have An Impact On The Managers Of This Organisation
The purpose of this essay is to analyse sociocultural and technological factors using the example of starbucks company and how these factors will have an impact on the managers of this organisation.
“An organization is a deliberate arrangement of people to accomplish some specific purpose.” (Robbins & Coulter, 2005)
Starbucks was founded in 1971 and has established it and has become the reference in coffee making.
“Starbucks is the largest coffeehouse company in the world, with 23,305 stores in 65 countries and territories, including 13,049 in the United States, 1,909 in China, 1,555 in Canada, 1,089 in Japan and 927 in the United Kingdom.
Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers.” (Wikipedia, 2014)
The two factors in the general environment which have an impact upon Starbucks’ operation are the technological and sociocultural factors. Technological factors refer to the use of technology in organisations. “ The organisations that adapt to major technologically advances gain a competitive edge over those that do not.The whole area of technology is radically changing the fundamental ways that organisations are structured and the way that managers manage.” (Robbins & Coulter, 2005) Sociocultural factors refer to the adaptation of pratices that managers have to make because of the changing expectations of the society in which they operate. "As societal values ,customs, and taste change, managers must also change. (Robbins & Coulter, 2005)
The theories that will be used are the theories of firstly Henri Fayol’s “Planning,Organising,Leading and controlling” theory:
Planning refers to the management function that involves defining goals,establishing strategies for achieving those goals and developing plans to integrate and coordinate activities;Organising refers to the
“An organization is a deliberate arrangement of people to accomplish some specific purpose.” (Robbins & Coulter, 2005)
Starbucks was founded in 1971 and has established it and has become the reference in coffee making.
“Starbucks is the largest coffeehouse company in the world, with 23,305 stores in 65 countries and territories, including 13,049 in the United States, 1,909 in China, 1,555 in Canada, 1,089 in Japan and 927 in the United Kingdom.
Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers.” (Wikipedia, 2014)
The two factors in the general environment which have an impact upon Starbucks’ operation are the technological and sociocultural factors. Technological factors refer to the use of technology in organisations. “ The organisations that adapt to major technologically advances gain a competitive edge over those that do not.The whole area of technology is radically changing the fundamental ways that organisations are structured and the way that managers manage.” (Robbins & Coulter, 2005) Sociocultural factors refer to the adaptation of pratices that managers have to make because of the changing expectations of the society in which they operate. "As societal values ,customs, and taste change, managers must also change. (Robbins & Coulter, 2005)
The theories that will be used are the theories of firstly Henri Fayol’s “Planning,Organising,Leading and controlling” theory:
Planning refers to the management function that involves defining goals,establishing strategies for achieving those goals and developing plans to integrate and coordinate activities;Organising refers to the