The Products and Services of Starbucks
Its unique experience is based on the customer- driven marketing strategy which is to understand the strategic importance of segmenting his target market, differentiating his products hence protecting their current customers from deserting to competitors
Communication, it binds everything together. Starting from foundation to roof of the TQM (total Quality Management) process, everything is bound by strong mortar of communication.
Somehow Starbucks gets it done through its “Five Ways of Being” A) Be Welcoming
Such a culture had created “The third Place” atmosphere in all the stores with the aim at reaching the human inner soul of the customer. Hence creating a positive encounter for consumer who will return over and again
B) Be Genuine
Though blending the same coffee at the same time, it has made it a point to ensure that the customer experience is not disturbed. He gives lots of emphasis on the quality of coffee being