Preview

The Procter & Gamble Company

Satisfactory Essays
Open Document
Open Document
10377 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Procter & Gamble Company
COMPANY PROFILE

The Procter & Gamble Company

REFERENCE CODE: C895EAE6-25E0-4D36-B30D-69500B939DC1 PUBLICATION DATE: 24 Aug 2012 www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

The Procter & Gamble Company
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................6 Key Employees...................................................................................................12 Key Employee Biographies................................................................................14 Major Products and Services............................................................................21 Revenue Analysis...............................................................................................24 SWOT Analysis...................................................................................................26 Top Competitors.................................................................................................33 Company View.....................................................................................................34 Locations and Subsidiaries...............................................................................36

The Procter & Gamble Company © MarketLine

Page 2

The Procter & Gamble Company
Company Overview

COMPANY OVERVIEW
The Procter & Gamble Company (P&G or 'the company') is one of the world's largest consumer goods companies. It markets branded products in the beauty, health, fabric, home,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Board of Directors and Director Costco Wholesale
    • 9838 Words
    • 40 Pages

    Board of Directors and Director Costco Wholesale

    COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.…

    • 9838 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Dillards Swot
    • 1786 Words
    • 8 Pages

    Dillards Swot

    COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.…

    • 1786 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Procter and Gamble
    • 7114 Words
    • 29 Pages

    Procter and Gamble

    Dave Walker, vice president of Business Service Opportunities and chairman of the Governance Team at Procter & Gamble, sat and stared at the reports and presentations that were piled on his desk. As head of the Governance Team, Walker was responsible for leading a lengthy review aimed at answering one question: “What should P&G do with its Global Business Services (GBS) unit?” GBS brought together internal services such as finance, accounting, employee services, customer logistics, purchasing, and information technology into a single, global organization providing services to all P&G business units. GBS leveraged P&G’s scale, capitalized on new technology, and standardized work processes to deliver improved services at significantly lower costs to all of P&G. In late 2000, GBS had achieved significant cost savings for the company, but many P&G top executives began to question whether or not continuing to invest in GBS was the best use of the company’s resources. A. G. Lafley, chairman and CEO, saw the decision as one about strategic focus: “We’re a development and commercialization company. That’s really what we do. We develop and commercialize brands and products. So we need to evaluate networking or partnering everything that is required to support a development and commercialization [kind of] company.” Lafley and other top executives were pleased with the cost savings and efficiencies that GBS had already delivered, but they were looking for more. One option was to spin off GBS as a separate entity. The business process outsourcing (BPO) industry, which provided financial, accounting, purchasing, and other critical business services to a wide variety of companies, was young but promising. In early 2001, a comprehensive review revealed that GBS had market value as a stand-alone business that could compete…

    • 7114 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Good Essays

    Procter and Gamble
    • 604 Words
    • 3 Pages

    Procter and Gamble

    Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental factors that influence the company’s decisions. In this paper, the author will explore the domestic and global environmental factors that could have an impact on FedEx’s marketing decision. The five environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory.…

    • 604 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Procter and Gamble
    • 327 Words
    • 2 Pages

    Procter and Gamble

    July of 2009 – P&G reduced prices in some markets to account for currency changes.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Inventory Optimization At P G
    • 796 Words
    • 3 Pages

    Inventory Optimization At P G

    Procter & gamble (P&G) is a leading global consumer products company founded in 1837 with $76.7 billion in sales in 180 countries. P&G is famous for their brand names like Tide, Gillette, Pantene and many others. It competes in 26 distinct product-category markets such as hair care, cosmetics, paper towels, skin care, oral care, blades and razors, diapers and fabric care.…

    • 796 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Procter & Gamble
    • 536 Words
    • 2 Pages

    Procter & Gamble

    The US shift. During the middle of last century, the US market was very homogeneous with a large and growing middle class of consumers with very similar needs and interests for products. The idea from P&G to satisfy the needs of the American consumers was to create a competitive brand management system based on product divisions containing different brands. Each brand was managed by the Brand Managers who had a full team of sales, R&D, manufacturing and so on working on the brand. Brands under the same product division had to compete in the market place. The problem was that with the advances in technology and the growing consumption capacity of the middle class, the number of brands was growing too fast to maintain that level of resources for each brand. The Matrix organization gave a greater focus on product division rather than individual brands, and centralized functions like sales and R&D which would give a better support to products categories without cannibalizing their own business.…

    • 536 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Procter and Gamble
    • 4929 Words
    • 20 Pages

    Procter and Gamble

    Scope is a major brand in the health care division of Procter & Gamble, Inc. that has historically competed on the basis of delivering fresh breath and killing germs. Scope was the first brand to compete with both protection against bad breath and better taste, and entered the mouthwash market in 1967 to compete with Listerine. After company market research in 1990, Scope managers could see that in Canadian households mouthwash was used on average three times per week. Results concerning market share information showed Scope’s shares were higher in food stores rather than drugstores.…

    • 4929 Words
    • 20 Pages
    Good Essays
    Read More
  • Good Essays

    Procter and Gamble
    • 570 Words
    • 3 Pages

    Procter and Gamble

    segments are large, identifiable groups within a market. A niche is a more narrowly defined…

    • 570 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Procter & Gamble
    • 1447 Words
    • 6 Pages

    Procter & Gamble

    Going Local: Procter & Gamble’s Homegrown Success in Japan Key Points • Carries out extensive local market R&D and also uses what is develops elsewhere in the region • Produces and distributes goods locally, tailoring processes to fit Japan’s market • Chose to base itself in Kansai • Remains committed to Japan despite strong competition • Continues to expand into new product lines through strategic M&A Procter & Gamble entered Japan in 1972 when it started a ¥2 billion joint venture with Nippon Sunhome and Itochu Corporation called P&G Sunhome. P&G chose Kansai instead of Kanto and Tokyo as its Asian hub in the belief that the latter is more costeffective, has the necessary infrastructure and a good pool of talent, and provides a high quality of life. P&G later bought out its joint venture partners and used this base to expand. Initially marketing products that were successful in the United States and elsewhere, such as detergent and diapers, the company has since moved into feminine products, cosmetics, and pet food through both organic growth and global acquisitions that had operations in Japan. P&G went through some ups and downs in the early seventies and late eighties but made a strong comeback in the nineties after renewing its efforts and further localizing R&D, marketing, and distribution. P&G’s longstanding commitment to the Japanese market has borne fruit. Some Background Started in 1837 as a seller of soap and candles, Procter & Gamble has grown into a global company that operates in over 160 countries and markets close to 300 different brands. The company initially entered the Japanese market in 1972 with several products that had proven successful in Europe and Latin America, including Cheer laundry detergent powder, Bonus liquid laundry detergent, and Camay soap. In the mid-seventies, P&G successfully test-marketed Pampers disposable diapers in Japan, and proceeded to market them aggressively. Even though Pampers had a…

    • 1447 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Procter and Gamble
    • 1887 Words
    • 8 Pages

    Procter and Gamble

    What started out as a two man partnership in Cincinnati, Ohio has grown into the world’s largest manufacturer of consumer packaged goods with operations in 80 countries and markets 300 brands in 180 countries around the world. In 1837 William Procter and James Gamble formed Procter & Gamble (P&G) to manufacture and sell candles and soap. Being that Cincinnati was booming from its hog butchering trade the suggestion for the partnership apparently came from their mutual father-in-law, Alexander Norris, who pointed out that Gamble's trade, soap making, and Procter's trade, candle making, both required use of lye, which was made from animal fat and wood ashes. P&G began operations out of a small storeroom with Procter running the store and Gamble ran the manufacturing which consisted of a wooden kettle with a cast iron bottom that was set up behind the shop. In the early years candles where their most important product, but the enterprising partners soon expanded their operations through innovation and acquisitions of other small companies.…

    • 1887 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Procter and Gamble
    • 506 Words
    • 3 Pages

    Procter and Gamble

    Situation Analysis: P&G is strongly positioned Light-Duty liquid detergent(LDLs)category. The LDL market can be segments on the basis of 3 benefits performance, mildness and price sensitivity. P&G has 3 products: Joy (Performance,12.1%),Ivory(Mildness,15.5%)and Dawn(Performance,14.1%). Wright is looking into the possibility of volume growth in terms of one of the three options: a)Introduction of a new brand (b)product improvement on existing brand (c)increased market expenditure on existing brand.…

    • 506 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Procter and Gamble
    • 2956 Words
    • 12 Pages

    Procter and Gamble

    For our company we have chosen Procter and Gamble. Procter and Gamble’s primary source of income is through branded consumer packaged goods such as Tide, Dawn and Gillette. Since their founding they have had three core elements that have remained intact since the foundation of the company. These elements are: purpose, values and principles.…

    • 2956 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    Jet Airways Swot
    • 2517 Words
    • 11 Pages

    Jet Airways Swot

    COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.…

    • 2517 Words
    • 11 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Paychex Market Analysis
    • 8699 Words
    • 53 Pages

    Paychex Market Analysis

    COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.…

    • 8699 Words
    • 53 Pages
    Satisfactory Essays
    Read More

Related Topics