The Positive and Negative Influence of Media Advertising Has on Teenagers in Hong Kong

Topics: Advertising, Hong Kong, Self-esteem Pages: 2 (372 words) Published: October 16, 2012
The positive and negative influence media advertising has on teenagers in Hong Kong

Nowadays, media advertising has become very popular in the world. Teenagers can see in news, in magazines, on posters, on television and even on the Internet. However, some false may disseminate from these media. In this essay, I shall look at both the advantages and disadvantages of media advertising on teenagers.

On advantage of media advertising on teenagers is that they can notice some information about education. For example, the F.4 students or blow are going to have the new educational system (334), and through the education department advertises the system, the student can have more prepare for theirs futures. And the students can know through the television and on the Internet.

Another argument in favour of media advertisement is that it allows teenagers to know more information that they want to know. For example, girls like shopping and they know some special offer or new arrival from some shop. Boys like to play toy model, then they can know when the toy department offer to buy the models that they like or want to buy. And it is convenient to know the information form media advertisements.

It is clear that there are a number of positive influences media advertising has on teenagers in Hong Kong. On the other hand, there are also a number of disadvantages.
Teenager’s wasteful habit is related to advertising effect. Teenagers like to buy things, even though it is useless and wasteful. From a survey of Hong Kong University, the results shows that an increasing number of students are spending their pocket money on useless and wasteful items because they see advertisements in media all around them.

Furthermore, the false media advertising may make the teenagers (especially girl) suffer from low self esteem resort to unhealthy practices to lose weight and get skinny. The amount of celebrity type created by the media advertising causes many children to make...
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