The Popularity of Psy-Gangnam Style

Powerful Essays
CASE STUDY ABOUT THE RESPOND OF PRESIDENT UNIVERSITY MIDDLE AGE LECTURERS TOWARD THE POPULARITY OF ‘PSY-GANGNAM STYLE’

Chapter 1

INTRODUCTION

1.1 Background

Isn’t it obvious that the hundreds of films, thousands of songs, tens of thousands of TV shows, and billions of Internet sites must be having some effect? Also, if advertisers did not think their messages had effects, why do they spend hundreds of billions of dollars each year on making and distributing such messages? In our everyday lives, we see ourselves being affected by the media all the time. “Media,” of course, imply “mediation” because they become between the audience and the world. Globalization of media and trends is unifying widely different societies, integrating them into one World. Developments have been increasingly characterized not by their growth dynamics but by their links to the process of globalization. Geographical closeness or cultural proximity helps media cross borders. Although American media play a prominent role in the global scene, media industries from a number of other countries are also heavily across the world. A handful of firms dominate the globalize part of the media system. Among the main issues in globalization of communications media are trans-border data flow, cultural imperialism, media and, the flow of information. Media have ability to intervene in the course of events and to affect their outcome like: Media Markets, Audiences, Advertisers, Finance and Creative Content (Mirza Jan, 2009). Reason and Respect, 2007 have determined that media communication today demonstrates that media can and do influence societies, cultures and identities.

Through different media especially social media, celebrities and broadcast programs are now more reachable for the fans. It is the same way that even fans from one country can access media content from another country. One of is YouTube, since its foundation in 2005, have become one of the most

You May Also Find These Documents Helpful

  • Good Essays

    Psy-Gangnam Style

    • 457 Words
    • 2 Pages

    Interventions: The term intervention refers to all the planned programmatic activities aimed at bringing changes in an organization. These changes are intended to ensure improvement in the functioning of the organization- in its efficiencies and effectiveness. The changes are brought through the employees in the organization while consultants facilitate the change process. Any OD intervention, therefore, involves close interaction between the consultants and the client organization. Intervention…

    • 457 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Gangnam Style

    • 799 Words
    • 4 Pages

    Why Did “Gangnam Style” Became Popular? When I went to the Z-Bar which is a pub in Spearfish, I was so surprised that everybody was dancing like a horse with Korean music. I was familiar with the music which titled “Gangnam Style” not the wacky dancing. How is it possible to listen a Korean music in U.S. somewhere? The next day, my roommate asked me to watch a music video of the “Gangnam Style” on YouTube. Surprisingly, the video has been viewed more than 530 million times on YouTube. Nowadays…

    • 799 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Gangnam Style

    • 791 Words
    • 4 Pages

    Gangnam Style The globalization has lead to make every big incident, fact or event happening in any part of the world the topic of people’s conversations. Recently, a song sung by a South Korean(in his native language) rapper/entertainer Park Jae-sang, better known by his stage name Psy, was this topic. A lot views were kept forward regarding by various people but anyone could tell that they were overwhelmingly positive by just listening to the fever it had spread among the people. Because Korean…

    • 791 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Gangnam Style Speech

    • 594 Words
    • 3 Pages

    If the phrase “Oppa Gangnam Style” doesn’t mean anything to you yet, you may want to Google it or ask your friends about it, or you’ll be left wondering why everyone is hopping up and down on invisible horses. The combination of catchy riffs and the corny-yet-hip dance moves made the music video by Korean artist Psy (short for “Psycho”) the most “liked” YouTube video of all time. Who is this Psy? Where exactly is Gangnam and what is its style? Well, I have all the answers for you. Today, I’d…

    • 594 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Introduction “Gangnam style!!!! PSY!!!!” Nowadays, everyone in Malaysia is talking about the Oppa Gangnam Style. Oppa Gangnam style is the famous video in Malaysia originated from Korea. Malaysians even create a lot of parody versions of Gangnam Style like KL style, Orang Sabah style and Super Kampung Style. Basically, Gangnam style is one of the songs of PSY’s sixth album. He released this album on July of 2012. Within 4 months, this video had already become the most viewed video in YouTube. Peoples…

    • 496 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    to provide you with some ideas about how to approach this piece of assessment. ‘Gangnam Style’, by the South Korean performer Psy, was released in July 2012. It was a worldwide hit, reaching number one in the music chart in more than 30 different countries. The video of it has been viewed more than a billion times on YouTube, and is now the site’s most viewed video of all time. Here, I will locate ‘Gangnam Style’ in relation to the circuit of culture, identifying a range of issues as I proceed…

    • 2043 Words
    • 6 Pages
    Best Essays
  • Better Essays

    and entertainment. In every part of the world, Gangnan Style, a single released by a Korean singer called PSY, has turned people to share the common interest in the funny dance moves with the catchy beats. Gangnam Style is a recent popular culture that turns people on in the world. This essay will first illustrate the background of this world phenomenon and then extent to explain why it becomes popular culture. To begin with, Gangnam Style is combination of the fancy dance move and a song that…

    • 1262 Words
    • 6 Pages
    Better Essays
  • Best Essays

    RHEINISCHE FACHHOCHSCHULE KÖLN University of Applied Sciences Department: Business and Law Degree Program: B.A. – Media Management Term Paper – Business English Thesis: „Viral Video are predicted to be successful“ Question: Did “Gangnam Style” go viral on the Internet because of seeding support by celebrities from the U.S.A.? Term Paper submitted by: Alexander Braun Student-Nr. BMW1112013 Sülzburgstraße 257 50937 Cologne/ Germany Tel.: 0160 – 37 85 293 E-Mail: alexander_braun@gmx.net…

    • 5221 Words
    • 21 Pages
    Best Essays
  • Powerful Essays

    various terms including "illustrated song", "filmed 1 insert", "promotional (promo) film", "promotional clip" or "film clip". Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos…

    • 3130 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Styles of Love Psy/265

    • 662 Words
    • 2 Pages

    Scenario #1: Clarence and Betty are what we know as the perfect happy married couple, they been together for 25 years. The couple has four children which they love and adore, unfortunately for the couple their relationship is starting to have complications. Between all of the stress at home bills, children, and work it leaves very little time for passion and intimacy even though the couple is completely devoted to one another. This lack of intimacy and passion is leading this happy couple to the…

    • 662 Words
    • 2 Pages
    Satisfactory Essays