The Pizza Wars
Case : THE PIZZA WARS BY GROUP 1 | BSB, Inc., The Pizza Wars Come to Campus | | | | | |
Table of Contents Introduction 3 Background 3 Identifying the Problem 4 Question 1: Does BSB, Inc., enjoy any competitive advantages or core competencies? 5 Question 2: Initially, how did Renee Kershaw choose to use her pizza operation to compete with off-campus eateries? What were her competitive priorities? 8 Question 3 : What impact will the new food court have on Kershaw’s pizza operations? 11
SWOT Analysis 11
What competitive priority might she choose to focus on now? 12 Question 4: If she were to change the competitive priorities for pizza operation, what are the gaps between the priorities and capabilities of her process? How might that affect her operating processes and capacity decisions? 14 Question 5: what would be a good service strategy for Kershaw’s operation on campus to meet the food court competition? 15
Competitors/New Entrants 15
Competitive priorities 16 Cost 16 Quality 16 Time 17 Flexibility 17 Core Process and Assigned Competitive priorities 18 Conclusion 20
Bibliography 21
Case: BSB, Inc., The Pizza Wars Come to Campus
Introduction
Pizza wars case is about to understand the connection between corporate strategy and the key operations management decisions. Corporate strategy itself provides an overall direction that serves as the framework for carrying out all the organization’s functions. Corporate Strategy helps to determine the market and response to any changes. It also provides the resources to develop the company’s core competencies and core processes, and it identifies the marketing strategy.
With the impact of changes around the industry, management has to analyze and make a good decision in order to improve the processes of the supply chain as well as to sustain the business. The factors that will influence the efficiency of the business is depending on the coordination of managing the resources and the
Table of Contents Introduction 3 Background 3 Identifying the Problem 4 Question 1: Does BSB, Inc., enjoy any competitive advantages or core competencies? 5 Question 2: Initially, how did Renee Kershaw choose to use her pizza operation to compete with off-campus eateries? What were her competitive priorities? 8 Question 3 : What impact will the new food court have on Kershaw’s pizza operations? 11
SWOT Analysis 11
What competitive priority might she choose to focus on now? 12 Question 4: If she were to change the competitive priorities for pizza operation, what are the gaps between the priorities and capabilities of her process? How might that affect her operating processes and capacity decisions? 14 Question 5: what would be a good service strategy for Kershaw’s operation on campus to meet the food court competition? 15
Competitors/New Entrants 15
Competitive priorities 16 Cost 16 Quality 16 Time 17 Flexibility 17 Core Process and Assigned Competitive priorities 18 Conclusion 20
Bibliography 21
Case: BSB, Inc., The Pizza Wars Come to Campus
Introduction
Pizza wars case is about to understand the connection between corporate strategy and the key operations management decisions. Corporate strategy itself provides an overall direction that serves as the framework for carrying out all the organization’s functions. Corporate Strategy helps to determine the market and response to any changes. It also provides the resources to develop the company’s core competencies and core processes, and it identifies the marketing strategy.
With the impact of changes around the industry, management has to analyze and make a good decision in order to improve the processes of the supply chain as well as to sustain the business. The factors that will influence the efficiency of the business is depending on the coordination of managing the resources and the
Bibliography: 1. Lee J. Krajewski, Larry P. Ritzman and Manoj K. Malhotra, Operations Management Processs and Value Chain (Pearson-ninth edition,2010) 2. Porter,Michael., Competitive Advantage: Creating and Sustaining Superior Performance-(New York: Macmillan1985) pg 33 3. Dr K.K. Johan, Core Competency Vital for Effective Branding (The Star 24.09.2007) 4. Kay Plantes , Core Competencies to Develop Profitable product (Wisconsin State Journal 2008) -------------------------------------------- [ 2 ]. Lee J. Krajewski, Larry P. Ritzman and Manoj K. Malhotra, Operations Management Processs and Value Chain (Pearson-ninth edition,2010) p.30 [ 3 ]. Porter,Michael., Competitive Advantage: Creating and Sustaining Superior Performance-(New York: Macmillan1985) pg 33 [ 4 ]. Dr K.K. Johan, Core Competency Vital for Effective Branding (The Star 24.09.2007) [ 5 ]. Kay Plantes , Core Competencies to Develop Profitable product (Wisconsin State Journal 2008) [ 6 ]. ibid