Preview

THE PERCEPTION OF MARKETING

Satisfactory Essays
Open Document
Open Document
381 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
THE PERCEPTION OF MARKETING
THE PERCEPTION OF MARKETING
Jenelle Williams
Kingsborough Community College
Sunday March 9, 2014

Abstract
Marketing is a process used to make the concept of a product, goods and services, appealing to customers. Marketing is making any product whether it is duct tape or Swarovski crystal make a customer gravitate towards it and purchase it. Marketing is not only creating a desire between customer and product but a profitable relationship so the customer wants to stay with the company. It is one of the most important parts of a company because if you want to attract you are and keep your customers you to be to keep their attention.

The Perception of Marketing
Marketing is a process used to make the concept of a product, goods and services, appealing to customers. Marketing is making any product whether it is duct tape or Swarovski crystal make a customer gravitate towards it and purchase it. Marketing is not only creating a desire between customer and product but a profitable relationship so the customer wants to stay with the company. It is one of the most important parts of a company because if you want to attract you are and keep your customers you to be to keep their attention.
Marketing is made up of three different components research, product development, and communication. Research is understanding what customers or potential customers’ wants and needs are. Product Development is creating products, services and experiences that satisfy those desires. Communication is basically letting customers know that your products and services will satisfy their desires. The ultimate goal of marketing is to know your customers so well that you can practically give them their needs and wants without them saying a word. The product will fit that customers wants and needs that it will sell itself. Marketing has a simple definition which is giving a customer a product that will fulfill their needs and wants and the confidence that the product will do as

You May Also Find These Documents Helpful

  • Better Essays

    P1 Intro to Marketing

    • 1121 Words
    • 5 Pages

    Marketing is the act of publicising products and offers to customers to get them to want to buy it; this could be via the television, a poster or radio. Marketing always has the customer at the centre of its activities and wants to build customer relationships in order to keep them coming back. Another definition of marketing is the actual action of selling an item or service to customers, like in a retail shop for example.…

    • 1121 Words
    • 5 Pages
    Better Essays
  • Better Essays

    In my own words marketing is doing what is possible to satisfy a customer by delivering a product that will keep them coming back for more. Marketing not only deals with the selling and advertising but also with satisfying customers need. Successful companies take into account the needs of the customers by not focusing solely on selling the product. When companies do this they are gaining loyal customers because they see that their needs are being tended too. Marketing is a process where companies create value for customers and build on that value which strengthens the relationship between the company and customers; this allows customers to see the value in the product offered.…

    • 1178 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Nordstrom Research Paper

    • 1655 Words
    • 7 Pages

    Marketing is a crucial part of a company; it is defined as “the activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb, 2010). In other words marketing can be seen as a planned concept used by most businesses to enhance their financial growth. Customers can be put at ease with knowing that the products they purchase are of excellent quality and the quantity they demand will be available. Before taking this marketing class; when I heard the word marketing my thought was that it only involved advertising…

    • 1655 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Unit 3 P1

    • 1803 Words
    • 8 Pages

    Marketing is the process of communicating the value of a product or service to customers for the purpose of sales. It is a critical business function for attracting customers. Marketing activities and strategies result in making products available that satisfy customers whilst making profit.…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Marketing can come in many terms depending on which product is marketed. It is my assertion that marketing is basically an activity used to sell a product which requires sells techniques, business communication, and business development. The marketing process includes strong customer relationships and a commitment to the business customers. Businesses both large, and small desire to retain their customers; therefore, to make customers happy businesses will make customers the focal point of the product. During the entire marketing process, the organization will concentrate on building, and maintaining good customer relationships.…

    • 1051 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Mkt 421 Marketing Paper

    • 800 Words
    • 4 Pages

    Marketing is about identifying and meeting human and social needs. Marketing is about meeting needs profitability. Marketing management is considered to some as an art and science of choosing target markets and getting, maintain, and increasing customers thorough creating, delivering, and communicating superior customer value (Kotler & Keller, 2009). Marketing can also be the act of buying and selling in a market or the commercial functions involved in transferring goods from the producer to the consumer. Marketing are the activities that direct a flow of goods and services from the manufacturer to the customers or consumers (Answers.com, 2010).…

    • 800 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Mkt 421

    • 401 Words
    • 2 Pages

    Marketing is a means of introducing a brand new product, and effectively communicating its advantages to consumers. Marketing introduces a product, and allows consumers to see the latest trend. The more creative you are the better chance an organization has to sell their product.…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Definition of Marketing- Marketing is an action or a process to promote and sell products or services according to the customers’ requirements and expectations by identifying and predicting what customers would need, want and like to have.…

    • 2417 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.…

    • 3321 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Marketing Principles

    • 2032 Words
    • 9 Pages

    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of developing, promoting, and distributing products to satisfy customers ' needs and wants.…

    • 2032 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.…

    • 512 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Tide Laundry Detergent

    • 3702 Words
    • 15 Pages

    The definition of marketing that I gathered from the resources that I used is that marketing is everything you do to get your product or service in front of potential customers and make them want your product or service. This all determines how the product or service is distributed as far as pricing, packaging and place and how you promote the product or service…

    • 3702 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    Chapter Eleven

    • 916 Words
    • 3 Pages

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.…

    • 916 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which…

    • 765 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    travel and tourism

    • 1552 Words
    • 5 Pages

    Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.…

    • 1552 Words
    • 5 Pages
    Powerful Essays