The Organization Structure and Design of a Bakery

Topics: Customer, Customer service, Mission statement Pages: 5 (1550 words) Published: May 10, 2011
ABC Bakery organisation is one of the most successful bakeries cross the nations. It has experienced considerably growth from the local market transit to internationally. Additionally, the unreliable external environment, technology implementation, strategy flexibility and also the company size expansion are the four crucial elements that definitely influence the company’s structure formulation.

ABC Bakery company mission statement: Value your every life is value ours. It has built on our commitment to provide the possible highest quality of baked goods to the customer, and continuously inspire a culture of trust and satisfaction in the workplace.

People is the key of our company both our customers and employees. On the one hand, our first responsibility is to value customers. The company cater to our customer in a quite professional manner by proving a high quality goods and service with a competitive price, simultaneously obtaining and holding their respect and loyalty so that achieving sufficient profits for its future growth. On the other hand, we are gaining a deep responsibility to our employees. Our company is continuously seeking to hire the best possible employees and provide opportunity to develop their potentials. In the meanwhile, we are committed to maintain a safe work environment for all those employed.

The following specific tasks will further explain how the company attempt to complete the accomplished mission. Firstly of all, a comprehensive research is the primary step for the ABC Bakery Company. The external environment plays a vital role at the first stage. For example, populations of the particular area, people’s preferences of bread taste and the competitor around those areas. The business should be adaptive and innovative among the intense competitors. In addition, production design and custom service is another important task. Environmental friendly structure design which concentrate on investigating ways to reduce plastic content and trial more sustainable materials within our bakeries.

The following ABC Bakery company chart 1 will illustrate a specific task for each department which is responsible for a certain outcome. At the first stage, there are 5 department of the company. The Accounting department is responsible for the total quality of outputs and inputs and providing the accurate number of gains and loss. The marketing manager is in charge to make sure the company’s advertising and the recent tend of the bakery field. Besides this, HR is taken charge to attract the most talents to work for the company. Additionally, the responsibility of sales and operation department is to providing the possible highest quality services and goods to meet the customers’ needs.

After three years operation, our company has been quite successful. As a result, I would like to open up the second bakery shop where is located just a few miles away from the current one. Because of the location advantage, the company is utilising the cost-effective strategy and acquire the economic of scale to reduce the possible cost. It is a quite vertical structure design for efficiency and centralised authority. For instance, the second location is responsible for providing the final goods for customers. The first location is in charge for all the producing process and also responsible for sales. The two companies sharing the equipments to manufacturing the goods that is definitely bring efficiency.

However, it still has problems. The company structure design for efficiency is operating well, but this would prevent the company from innovation. It is widely accepted that the external environment is change rapidly and competition of bakery industry is quite strong (Stahi & Grigsby, 2007). The customer is seems like to seek more various favours of the bakery products. The performance of the second location is going down after opening for a period of time. The goods quality is still...
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