The New Product Launch Marketing Plan

Topics: ITunes Store, IPod, Apple Inc. Pages: 7 (1594 words) Published: March 18, 2015

New Product Launch Marketing Plan

The new product launch marketing, is a product, it has to be external to iPod, iPhone or any cell phone device. The product can send a message to display on the cell phone or iPod warning the user that the sound level is high dangerous to the ears. iPod Market needs and Market Growth.

The current technology is focused on the electronic youth culture, in order to have a convenient product according to the actual customers’ daily life; engineers have designed sophisticated devices on its electronic artifacts. The music industry is not an exception, the music market is now replacing its CD for digital musical. Apple Inc. has developed an iPod device able to keep hundreds of music CD’s on it. It fits in small pockets, satisfying numerous customers’ needs for an easily portable device. The iPod has advantages like, it’s a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that are looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. Also includes the Safe iPod Volume limit that lets the customer set the volume limit, depending on ear buds and headphones. SWOT Analysis

When a company is about to launch a new product or improve upon an existing one, it is highly recommended that this type of analysis is done. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are an inventory check on the company’s internal stance. Opportunities and threats are based on where the company stands on an external view point. “Distinguish between where your organization is today, and where it could be in the future. Keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective.” (Investopedia, n.d.) Strengths

For Apple the company has had huge success in introducing a new innovative way to listen and download music. Both domestic and international markets are well aware of all Apple products. The lines are astounding when Apple releases a new product and the popularity is extremely vast. Apple’s strength lies in that popularity, the fact that millions of people have at least one of their products if not more than one. Weaknesses

As popular as Apple is, sometimes their prices can be a little high for some of the average middle class socioeconomic class. On average, purchasing a mac book can set someone back a couple thousand dollars – easy. The iPad, iPod and iPhone are more of their items that are fairly reasonable, but some might have to save to purchase one. The recent change in the new product charging capabilities was a big letdown for many previous Apple customers. The change from their normal charger to the new 30 pin caused a vast amount of customers to repurchase chargers for their home and cars; or people had to buy adapters. Apple might want to consider their strategy in why the change was needed before implementing such a wide spread change. Opportunities

Apple has the ability to create a new product that would allow for a safer way of listening to music. Many kids are now listening to movies and music on their devices at louder levels. Many parents will tell their children or teenagers to keep the music or movie at safe level, however, they do not always listen; and parents are not with their children or teenagers at all times. The opportunity is great for Apple to launch a device that would only allow the decibel levels to reach a safe limit. It could be in the way of something that is attached to the device or something innate in the device that could be part of a parental control. There is nothing on the market at this time, so Apple has the potential to tap into a market unknown and create something big. Threats

While the market to create a product such as “Safe Play” would be great,...

References: Bell, D. (2014). Restrict volume on iPhone, iPod, and iPad.  Retrieved from
Investopedia (n.d.) SWOT Analysis. Retrieved from
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