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The Neurological Pleasures Of Fast Fashion Summary

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The Neurological Pleasures Of Fast Fashion Summary
As Americans we tend to buy things because it’s a good deal. Not because it’s something we need or even really want but simply because it is on sale. In his article “The Neurological Pleasures of Fast Fashion” Marc Bain states “shoppers love a bargain, and fast-fashion collaborations with designers draw big crowds looking for high design at low prices” (Bain p4). How many of those people really needed new clothing or even enjoyed what they got after they purchased it. Its morally wrong to simply buy something because it’s on sale or seems like a good deal.

Why buy something just so you can get rid of it later. According to Bain, “ One email survey of American women found that those who responded owned an average of $550 of unworn clothes”(
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It states “It is undeniable that ways of life are significantly influenced by different social contexts, for this reason the cultural challenge that consumerism poses today must be met with greater resolve, above all in consideration of future generations, who risk having to live in a natural environment that has been pillaged by an excessive and disordered consumerism” (Compendium 360). We cannot simply keep buying things that are unnecessary and thrown them away after a short time. It is not morally right. Future generations are also going to need those same resources we are using up and throwing away without actually using them. The compendium also states “This responsibility gives to consumers the possibility, thanks to the wider circulation of information, of directing the behavior of producers, through preferences — individual and collective — given to the products of certain companies rather than to those of others, taking into account not only the price and quality of what is being purchased but also the presence of correct working conditions in the company as well as the level of protection of the natural environment in which it operates” (Compendium 359). We need to look beyond the price of the item we are buying. Questions should at least be answered of who made this and how was it

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