THE NATURE AND DEFINITIONS OF MARKETING
THE NATURE AND DEFINITIONS
OF MARKETING
MARKETING
• Marketing is definitely not the business of inducing people to buy what they don’t really need. • Marketing activities does not help to influence buying decisions , especially in the choice between competing brands.
MARKETING according to Peter
Drucker
• “True marketing starts out with customer, their demographics related needs and values.
It does not ask, ‘What do we want to sell?’ It asks, ‘What does the customer want to buy’ It does not say ‘This is what our product or services does’ It says ‘These are the satisfactions the customer looks for’
MARKETING according to Barwell
• “The marketing concept is a philosophy, not a system of marketing or organizational structure.”
MARKETING according to Philip Kotler
• “Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and values with others.”
MARKETING according to Edmund Jerome
McCarthy and William D. Perreault
• “Marketing is process which directs and economizes flow of goods and services from producers to consumers in a way which effectively matches supply and demand and accomplishes the objectives of the society.”
MARKETING according to William Stanton
• “Marketing is total system of interacting business activities designed to plan, price, promote and distribute satisfying products and services to present and potential customers.” MARKETING according to James Carman and
Ulil
• “Marketing is the process in a society by which the demand structure for products and services in anticipated and satisfied through the conception, promotion, exchange and physical distribution of such goods and services.” MARKETING according to J.R. Gomez
• “Marketing is a complex business process directed towards satisfaction of customers present and future wants through supply of goods and services in the end would reward those engaged in such activities.”
MARKETING according
OF MARKETING
MARKETING
• Marketing is definitely not the business of inducing people to buy what they don’t really need. • Marketing activities does not help to influence buying decisions , especially in the choice between competing brands.
MARKETING according to Peter
Drucker
• “True marketing starts out with customer, their demographics related needs and values.
It does not ask, ‘What do we want to sell?’ It asks, ‘What does the customer want to buy’ It does not say ‘This is what our product or services does’ It says ‘These are the satisfactions the customer looks for’
MARKETING according to Barwell
• “The marketing concept is a philosophy, not a system of marketing or organizational structure.”
MARKETING according to Philip Kotler
• “Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and values with others.”
MARKETING according to Edmund Jerome
McCarthy and William D. Perreault
• “Marketing is process which directs and economizes flow of goods and services from producers to consumers in a way which effectively matches supply and demand and accomplishes the objectives of the society.”
MARKETING according to William Stanton
• “Marketing is total system of interacting business activities designed to plan, price, promote and distribute satisfying products and services to present and potential customers.” MARKETING according to James Carman and
Ulil
• “Marketing is the process in a society by which the demand structure for products and services in anticipated and satisfied through the conception, promotion, exchange and physical distribution of such goods and services.” MARKETING according to J.R. Gomez
• “Marketing is a complex business process directed towards satisfaction of customers present and future wants through supply of goods and services in the end would reward those engaged in such activities.”
MARKETING according