R, Carper #2
A Code of Ethics is an integral component of company culture, but organizations must actively promote their ethical policies to fully leverage the advantages. A Code of Ethics can be viewed as either an administrative formality with no practical use or a dynamic, comprehensive guideline for making company decisions. Realizing the advantages of a Code of Ethics in your organization relies on every employee's awareness of and commitment to the COE. (Ingram, 2012) I am a Real Estate Broker and I have chosen to point out the strengths and weaknesses of the National Association of Realtors (NAR) 2012 Code of Ethics. This has been a great exercise for me; it has allowed me to critique “my” Code of ethics, which I have not done before. The Code of Ethics addresses a Realtor's® duties and obligations to clients and customers, the public and other Realtors®. The COE consists of 17-points that outline the following expectations: The first strength I recognize in the NAR Code of Ethics (COE) is the way it uses Headline topics and sub-topics. The COE is set up in Articles, which cover the main point of conduct, then the COE breaks it down into different “practices” or actions of Realtors, for example; Article 12
REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. (Amended 1/08) * Standard of Practice 12-1
REALTORS® may use the term “free” and similar terms in their advertising and in other representations provided that all terms governing availability of the offered product or service are clearly disclosed at the same time. (Amended 1/97) *...
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