The Nakamura Lacquer Comany
GLOBALIZATION POLICY
OF
THE NAKAMURA LACQUER COMPANY
SUBMITTED TO: MR SANJAY KUMAR GUPTA DATE OF SUBMISSION: 18.08.2008 SUBMITTED BY: JOYDEEP MUKHERJEE (20081020)
To
Mr Nakamura
The Nakamura Lacquer Company
From: Joydeep Mukherjee
Date: August 18, 2008
Subject: Report on Globalization Policy of the Company
Dear Sir
The issue of Globalization of the Nakamura Lacquer Company has been addressed in this report. The opportunities provided by National China Company and Semmelback, Semmelback and Whittacker have been evaluated. The provision for not opting for globalization has also been taken into account. Considering, the total scenario, partnership with Semmelback, Semmelback and Whittacker for expansion in the American market has been zeroed upon as the decision that would be in the best interests of the company.
Executive Summary:
Nakamura Lacquer Company is going through a phase where it has explored every possibility in the domestic market and has reached an optimum level. Globalization of the product is a policy decision, which needs to be taken. Two American companies, National China Company and Semmelback, Semmelback and Whittacker, have shown interest to promote the brand in the American market. After assessing the important criteria like, company profile, growth, marginal profit, security offered, risks involved, brand building etc. it seems appropriate that our company forms an alliance with Semmelback, Semmelback and Whittacker to promote its product in the global market.
Situation Analysis:
After 12 years that Young Mr Nakamura had taken over the reigns of the Nakamura Lacquer Company, the company has conquered the domestic market. The strategy change with effective mechanization of the trade of producing lacquer wares named the “Chrysanthemum” brand at large volumes and effective prices bore fruit.
OF
THE NAKAMURA LACQUER COMPANY
SUBMITTED TO: MR SANJAY KUMAR GUPTA DATE OF SUBMISSION: 18.08.2008 SUBMITTED BY: JOYDEEP MUKHERJEE (20081020)
To
Mr Nakamura
The Nakamura Lacquer Company
From: Joydeep Mukherjee
Date: August 18, 2008
Subject: Report on Globalization Policy of the Company
Dear Sir
The issue of Globalization of the Nakamura Lacquer Company has been addressed in this report. The opportunities provided by National China Company and Semmelback, Semmelback and Whittacker have been evaluated. The provision for not opting for globalization has also been taken into account. Considering, the total scenario, partnership with Semmelback, Semmelback and Whittacker for expansion in the American market has been zeroed upon as the decision that would be in the best interests of the company.
Executive Summary:
Nakamura Lacquer Company is going through a phase where it has explored every possibility in the domestic market and has reached an optimum level. Globalization of the product is a policy decision, which needs to be taken. Two American companies, National China Company and Semmelback, Semmelback and Whittacker, have shown interest to promote the brand in the American market. After assessing the important criteria like, company profile, growth, marginal profit, security offered, risks involved, brand building etc. it seems appropriate that our company forms an alliance with Semmelback, Semmelback and Whittacker to promote its product in the global market.
Situation Analysis:
After 12 years that Young Mr Nakamura had taken over the reigns of the Nakamura Lacquer Company, the company has conquered the domestic market. The strategy change with effective mechanization of the trade of producing lacquer wares named the “Chrysanthemum” brand at large volumes and effective prices bore fruit.