The Nakamura Case Study

Powerful Essays
Situation Analysis:
In 1948, when Mr. Nakamura took over the business family, observed the high demand of lacquer ware in the Japanese market but supply was not in accordance to that. In 1952, he built a substantial business for mass production of 500000 sets of lacquer table ware using numerous men power.The Nakamura “chrysanthemum” brand has become Japan's best known and bestselling brand in terms of its good quality and middle class users. However, Outside of Japan he was restricted as per government policy to not do any business, except for selling occasionally to American tourists through his established Japanese outlets & hence needed to expand his market.
He received lucrative offers from two visitors, each equipped with the very highest and best credentials .Both visitors were from highly recommended companies in the United States: –
1. National China Company –“Rose & Crown” brand.
2. Semmelback, Semmelbach and Whittacker Company.

Problem Statement:
Mr.Nakamura has to make a decision about expanding his market. He has to decide whether he would continue his business only in Japan or go with some deal to trade in United States for expansion as well as more profit.

Statements of Options:
Mr.Nakamura has following options among which he has to decide for expansion of his business:
1. Do a deal with Phil Rose of National China Company-Rose & Crown Brand
2. Do a deal with Walter Semmelbach of Semmelback,Semmelbach and Whittacker,Chicago
3. Do not make any deal with any of the companies.

Criteria for Evaluation:
1. Family Values
2. Brand Expansion
3. Cost
4. Marginal Profit
5. Global Brand Representation
6. Long Term Aspects and Benefits.

Evaluation of Options:
All available options have been evaluated as per different criteria:

• Deal with National China Company-Rose & Crown Brand

1. There is complete loosening of family values.

2. There will not be any brand expansion of Mr.Nakamura’s “chrysanthemum” as whole trading

You May Also Find These Documents Helpful

  • Good Essays

    Yutaka Nakamura Case Study Case Summary Yutaka Nakamura is a 44 year old Japanese man who works in the sales department of a large electronics firm. 4 years ago, Yutaka and his family (Son: Kenichi, Daughter: Yukimi and Wife: Chizuru) were sent to work in a key subsidiary in California. After becoming accustomed to living in the United States, Yutaka’s time was up and it was time for him and his family to return to Japan. Although Yutaka and his family enjoyed their life in America, they we’re…

    • 838 Words
    • 4 Pages
    Good Essays
  • Good Essays

    GLOBALIZATION POLICY OF THE NAKAMURA LACQUER COMPANY SUBMITTED TO: MR SANJAY KUMAR GUPTA DATE OF SUBMISSION: 18.08.2008 SUBMITTED BY: JOYDEEP MUKHERJEE (20081020) To Mr Nakamura The Nakamura Lacquer Company From: Joydeep Mukherjee Date: August 18, 2008 Subject: Report on Globalization Policy of the Company Dear Sir The issue of Globalization of the Nakamura Lacquer Company has been addressed in this…

    • 1229 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nakamura Lacquer Company

    • 682 Words
    • 3 Pages

    Executive Summary Mr. Nakamura had built a substantial business and the Crysanthemum brand became Japan's best selling brand. But he had no business outside of Japan and the Japanese market was already flooded with lot of other handicrafts. So he needed to look for new markets. This was the situation when he received offers from two highly recommended U.S companies. Each offer has been evaluated in terms of brand representation, cost reduction and maximization of profit margin. It is…

    • 682 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    The Structure of a Business Decision Executive Summary The Nakamura Company of Kyoto, Japan is famous for making quality and for middle class lacquer containers for the daily table. The company started selling the product under the brand Chrysanthemum which eventually became the leader in the market. The product became famous with the American GI's after the World War 2 back when Japan was under rehabilitation with assistance of the United States. Aside from the purchases made by the GI's…

    • 931 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nakamura Lacquer Company

    • 950 Words
    • 4 Pages

    EXECUTIVE SUMMARY Our Company has limited growth in Domestic Market as we are already the best seller. We are having no international business. As classified by the Government of Japan, we cannot invest abroad hence should think seriously about export. The National China Company, the largest manufacturer of good quality dinnerware in United States has offered the annual purchase of 400000 sets of our product at 5% extra price for three years. Semmelback, Semmelbach and Whittacker, Chicago, the…

    • 950 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    • Compare the two cases in terms of methods, costs (if applicable), and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore, both cases did not explicitly state vocabulary and ontology used. However, I can infer based on my knowledge in the field now that diseases, diagnoses, laboratory and procedures follow ICD 10, SNOMED, LOINC and CPT ontology for coding and that interoperability is achieved by…

    • 509 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Case Study

    • 372 Words
    • 4 Pages

    Case Study Case study methods involve   Systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life stories, documents, oral histories, in-depth interviews, and participant observation. Types of case studies Stake (1995) suggests that researchers…

    • 372 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study

    • 5969 Words
    • 24 Pages

    Introduction to Case Study by Winston Tellis+ The Qualitative Report, Volume 3, Number 2, July, 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem…

    • 5969 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 1685 Words
    • 7 Pages

    Case Study Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher, in your case) and prove your point. If you are an excellent lawyer, you can even convince the jury that your defendant is not guilty even if he is (not ethical, of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending…

    • 1685 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    case study

    • 471 Words
    • 2 Pages

    encounters." A parishioner at Oak Hill Uni Xerox Case Study Analysis Xerox Case Study Analysis The challenge facing Xerox and its management is complex, challenging and probably not unique. The company had been dependent on its highly trained sales force to turn a profit on their existing products and had not focused on new product opportunities until the develop Premium 1039 Words 5 Pages Case Study Case Study Analysis Summary ABC, Inc. recruiter Carl Robins has…

    • 471 Words
    • 2 Pages
    Satisfactory Essays