The Media's Influence On Nursing Profession

Media is an important channel for health care system to create awareness of health issue and about nursing professions to the society. In older days peoples listened to radio and read newspaper for the meaningful purposes like weather forecast and news around the world. In present generation media generates public awareness through telecommunication Satellites TV, Internet and movies etc. I agreed that the media depicted positives and negatives influence regarding nurses’ images to the public and overall more on negatives aspect of it. Nurses consist as the largest professional workforce to the healthcare industry. The Hollywood plays a major role in creating health awareness because millions of peoples in United States and worldwide watch the movies and TV show. Unfortunately the Hollywood movies or TV shows often portray nurses as less educated, less professional and less essential in clinical field and gives importance to physicians. For instance, the daily routine care that are perform by nurses are broadcasted in the show as the task of the physicians, taking vital sings, administering medications and starting drips. In real world all this activities are perform by nurses at patient’s bedside. This could be one of the reasons that the public has wrong impressions about nursing profession. That it had become at times a
Recently we have seen more positives images of nurses shown in media. Johnson & Johnson is one of the well know company in the world, supports nurses, by conducting campaign on nurses annually to raise public awareness of professional nurse. With this company, nursing penetrated the business community, which will be another avenue in educating the general public on the role and scope of nursing. This company has taken another big step to recognize the dedicated nurses who responded to national crisis such as hurricane Katrina, which happened in the year