The Meaning of Qualitative Research an Understanding of It

Topics: Qualitative research, Quantitative research, Sociology Pages: 5 (1324 words) Published: August 13, 2012
The Meaning of Qualitative Research an Understanding of It
Eric Oliver Flores
Research and Writing I
Maureen Clemmons
October 15, 2011
Colorado Technical University


In this paper an accepted and cultured common agreement and understanding of what Qualitative Research does really means, as it is understood will be presented. Through reflections of the material there’s a need to seek and review established definitions and in doing so there’s a possibility to arrive at a defined understanding of qualitative research. Finally, discussions will be centered on how is the process of qualitative research applied and conducted by a social scientist and what would be the "growth edge" when it comes to educating ourselves on the practices of qualitative research.

The Meaning of Qualitative Research and My Understanding of It

Qualitative research strive for the ‘why of things’, contrary to finding the ‘how are things’ of its subject from beginning to end by a careful but deliberate analysis of unconventional information, belonging to data recovered through interview transcriptions, survey reactions, electronic mail, summaries, response forms, photographs and video recording. Rendering on an on-line article published by QSR international (Ereaut, 2011) qualitative study does not just depend on numerical data or figures, which are the dominion of quantitative researchers.

The understanding of the course of action taken with qualitative research when conducted by a social scientist is that it is used to advance an overall understanding of commons outlooks, behaviors, people’s value systems, anxieties, stimuli, ambitions, philosophies and lifestyles. Expertly applied and exploited in business is mainly used to apprise corporate resolutions, and course of actions that may be taken. There are various formalized methodologies used starting with the scrutiny and analysis of content studies applied through focus groups, consultations and dialogues, consumer conscious and unconscious drives, assessment and semantics of some sort of symbolism are among some of the various things that may be used for researching. Qualitative research also encompasses the scrutiny of any formless material (without any structure), together with habitué responses based on carefully designed feedback forms, or other reporting avenues. Reaffirming what was just mentioned, according to QSR international (Ereaut, 2011) they say that pulling together and examining this amorphous material can be confusing and time consuming using manual methods. Through extensive review of several books and on-line sources, certainly there’s ample room to understand and further expand qualitative research as being dependent upon approaches, techniques and methods that are founded on numerous connotations of people’s experiences. This is further summarized from General Strategies for Conducting Research in Organizations (Swanson & Holton, 2005) they say that through qualitative research we can come to an understanding of on a social sources through constructed history inquiry with the determination of developing a theory or pattern. The growth edge when learning about the practices and application of qualitative research would be not to settled on what it's understood and primarily centered on what someone else is presently doing or have accomplished, but to competently and appropriately chose idealisms and rationalizations of understood social domains and to make sense of those social realm by taking ignored topics and discovering how social realisms are established and sustained by conceded mutual human sanities. The possible potential area for growth would be in the area of social decay and how best to sustain such social environment. This certainly is not a neglected or an ignored topic, but we feel it deserves a lot of attention and work. Society in general has socially been decaying over the years in comparison to others elsewhere....

References: Ereaut, G. (2011). What is qualitative research? . Retrieved from QSR International website:
Martin, P
US ranks 42nd in life expectancy Retrieved October 15, 2011, 2011, from
Ogilvy, J
Swanson, R. A., & Holton, E. (2005). Research in organizations : foundations and methods of inquiry. San Francisco, CA: Berrett-Koehler.
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