The Marketing Process

Topics: Marketing, Customer relationship management, Customer service Pages: 3 (791 words) Published: November 23, 2007
Marketing can not only be seen as a selling process, when it involves introducing value and creating well-built relationships among customers. Management also delivers a strong role in each critical business decision making sure it is made with full knowledge of the impact it will have on their consumers. In addition, Marketing is a development within a company relying on a strong foundation within a staff regardless of association or position. A company must push on an uphill climb towards profits, satisfaction and success.

To initiate the Marketing process, the corporation, company or union needs to understand as well as interpret their participating marketplace and their target customer's needs and wants. This is a hit or miss process – you can reach the right people which create a loyal market and influence repeat business or there can be a lack of research and development and the wrong people and/or locale can be reached, creating an uninterested market in a certain product.

The Marketing concept – is a plan developed by managers that review their marketing elements as part of an entire system that requires effective planning, organization, leadership and control which all must be accomplished efficiently. This part of the Marketing process brings a corporation closer to becoming Market oriented and reflects off of the first step where customer needs are identified. The Marketing concept is a viewpoint which desires a company's success through delivering much wanted satisfaction on a higher level than the competition, demanding every piece of the process must be aimed at the satisfaction of the customer's needs and demands.

In order to be successful in marketing, there needs to be an understanding of the type of business which a company is in, the nature of their products and the target market service is intended for. Another key concept of marketing is achieving the best quality through their product, price, promotion and their place of distribution....
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