The Marketing Mix Hard Rock Cafe

Topics: Pricing, Hard Rock Cafe, Marketing mix Pages: 4 (1249 words) Published: June 24, 2013
The Marketing Mix
The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is “Place”: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In our case the Hard Rock Café operates in 38 countries throughout the globe.

The Café’s of the Hard Rock chain are located in:
Hawai, North America, Mexico/Central America, Caribbean, South America, Europe, Middle East, Asia, Japan and Australia/Oceania.

Hard Rock Hotels are located in the following cities throughout the world: Bali, Chicago, Orlando, Pattaya and San Diego. In the near future (2010-2012) new Hard Rock Café’s will be opened in Atlanta, Hungary, Palm Springs and Singapore.

Hotels and Casinos of the Hard Rock Chain are available in:
Biloxi, Hollywood (Florida), Las Vegas, Macau, Tampa and Tulsa. In 2009 and 2011 new hotels will be coming soon in Dubai, Panama, Penang.

Since we are in Phoenix at the moment, you have to opportunity to visit the Hard Rock Café’s at the following address: Hard Rock Cafe Phoenix
3 South 2nd Street, Suite 117
Phoenix, AZ 85004

If you are interested to visit the Hard Rock Cafe in Las Vegas as well. Then head for the following two addresses:

Hard Rock Cafe Las Vegas
4475 Paradise Rd.
Las Vegas, NV 89109

Hard Rock Cafe Las Vegas (Strip)
Temp Address:4475 S. Paradise Road
Las Vegas, NV 89169

The Hard Rock Café uses different types of media to promote them self. They use billboards in crowded areas, short commercials on television, promotional events, organize meetings and auctions, a website for every store and a general one with extra information about the history and upcoming events, live concerts...
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