The Marketing Concept

Pages: 4 (858 words) Published: June 23, 2013

Anurag Sipani
Kartik Pradeep
Anand Agarwal

The Marketing Concept
The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

Apple Company has applied marketing concept into their business. As we know, the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do.

The marketing concept used by the Apple Company divided into 3 categories, which are customer oriented, organization objectives and coordinated market activities. Apple Company makes correct marketing management by learning and understanding customer’s needs and wants. They collect up-to-date data about customer needs in order to produce satisfied goods to them. The launch of iPhone surprised the world and created a revolution. Apple proved that its success is generated through innovation. It is voted the highest in terms of customer satisfaction.

The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media, which is appealing to the customers. Moreover, they create convenience to the customer by providing good delivery service despite the massive demand. All these steps taken by Apple company is said to be process of reaching customer orientation concept. Besides, they also attempt to move closer to their ultimate goal by improving their qualities of their products.

The Apple Company also applied societal concept to the business. Societal concept focus on consumer needs, wants and society’s expectation. Based on our research, Apple Company has recycled over 21 million pounds of electronics worldwide since 1994. Apple Company also has a continuing...
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