The market environment analysis of Shanghai environmental protection fashion exhibition
The market environment analysis of Shanghai environmental protection fashion exhibition
Consumer market analysis
According to the authority of the State Statistics show that 33 capital cities across the country, 393 prefecture-level cities, almost 3,000 county-level cities，Shanghai residents‘ consumption , the proportion of clothing consuming remains a relatively stable trend, both low-income families , middle-income families and high-income families, maintain that the proportion of 11% , that is to say, the Shanghai Garment consumption average amounted to 2,552 yuan , a year-on-year in 2009 increased by 360 yuan , an increase of 16.42%.
The main reasons are as follows. Firstly, increase in the price of clothing. Due to the increase of clothing production costs and cost of sales , resulting in clothing prices rose , this factor is an very important influencing factor ; Secondly, the pursuit to the brand of residents. The clothing consumption pursuit among residents has been changed from the previously simple dress requirement to the fashion, elegant, they think highly of the clothing brand. This factor has become the main factors of clothing consumption, it is also an important factor in promoting the development of brand clothing, and it is also an important factor in promoting the development of brand clothing
Shanghai Fashion Market Analysis
Potential Analysis
With the continuous upgrading of consumption and expansion of luxury brands, more and more high-end clothing brands in shanghai have come up. Nearly two years of data show that the major categories of apparel retail average price growth rate of around 10% , the rise in prices of consumer apparel consumer grade shows a growing trend . Nanjing West Road shopping district, Middle Huaihai Road, the Bund, Xintiandi have become landmark luxury consumption in Shanghai. At the same time, some department stores are also actively introduce international brands, Orient Shopping Center, the first Yaohan
Consumer market analysis
According to the authority of the State Statistics show that 33 capital cities across the country, 393 prefecture-level cities, almost 3,000 county-level cities，Shanghai residents‘ consumption , the proportion of clothing consuming remains a relatively stable trend, both low-income families , middle-income families and high-income families, maintain that the proportion of 11% , that is to say, the Shanghai Garment consumption average amounted to 2,552 yuan , a year-on-year in 2009 increased by 360 yuan , an increase of 16.42%.
The main reasons are as follows. Firstly, increase in the price of clothing. Due to the increase of clothing production costs and cost of sales , resulting in clothing prices rose , this factor is an very important influencing factor ; Secondly, the pursuit to the brand of residents. The clothing consumption pursuit among residents has been changed from the previously simple dress requirement to the fashion, elegant, they think highly of the clothing brand. This factor has become the main factors of clothing consumption, it is also an important factor in promoting the development of brand clothing, and it is also an important factor in promoting the development of brand clothing
Shanghai Fashion Market Analysis
Potential Analysis
With the continuous upgrading of consumption and expansion of luxury brands, more and more high-end clothing brands in shanghai have come up. Nearly two years of data show that the major categories of apparel retail average price growth rate of around 10% , the rise in prices of consumer apparel consumer grade shows a growing trend . Nanjing West Road shopping district, Middle Huaihai Road, the Bund, Xintiandi have become landmark luxury consumption in Shanghai. At the same time, some department stores are also actively introduce international brands, Orient Shopping Center, the first Yaohan