The Korean Wave
Trending Worldwide: Korean Wave
Rosanna Danica B. Maguad
TRENDING WORLDWIDE: KOREAN WAVE Unlike in the past, Philippine Media is now a combination of various Asian entertainments. It imports TV series and movies from neighboring Asian countries. Imported movies are then dubbed in Filipino and streamed in our country. ABS-CBN, one of the top TV stations in the country, started to explore foreign TV series last 2003. This was “Meteor Garden,” a Taiwanese drama series. Because of the boom of the said series, GMA 7, a rival of ABS-CBN, made the same move. They also brought in various teleseryes from other Asian countries. They were the first one to air Korean dramas. Although, both stations tried Japanese, Thailand, and Taiwanese series, Korean dramas are most preferred by audiences. Because of the consecutive success of Korean dramas, until now both stations air the latter. Because of this phenomenon, media analysts concluded that Philippines is captivated with the so-called “Korean Wave.” Korean Wave is also known as Hallyu. It refers to the spread of the South Korean culture. This was coined by a Beijing journalist during the mid-1999 when he was surprised by growth of popularity of the South Korean Entertainment (“Korean Wave,” n.d.). It is said to be a phenomenon strategized by the culture industry of the South Korean state. As observed by the culture industry of the country, exported Korean entertainment affects not only the nation’s economy but also its image abroad. (“The Korean Wave,” n.d.; Maliangkay 2006). The Korean government started funding the phenomenon when they’ve notice the above mentioned reason as stated in the article “The Korean Wave” (n.d.). How did Korean wave capture the heart of Asia? According to the article “The Korean Wave” (n.d.), Beauty is a must. All Korean artists are packaged to be good-looking in order to be popular. They are open to plastic surgeries. Compared to the Filipino context, plastic surgery is common. At
Rosanna Danica B. Maguad
TRENDING WORLDWIDE: KOREAN WAVE Unlike in the past, Philippine Media is now a combination of various Asian entertainments. It imports TV series and movies from neighboring Asian countries. Imported movies are then dubbed in Filipino and streamed in our country. ABS-CBN, one of the top TV stations in the country, started to explore foreign TV series last 2003. This was “Meteor Garden,” a Taiwanese drama series. Because of the boom of the said series, GMA 7, a rival of ABS-CBN, made the same move. They also brought in various teleseryes from other Asian countries. They were the first one to air Korean dramas. Although, both stations tried Japanese, Thailand, and Taiwanese series, Korean dramas are most preferred by audiences. Because of the consecutive success of Korean dramas, until now both stations air the latter. Because of this phenomenon, media analysts concluded that Philippines is captivated with the so-called “Korean Wave.” Korean Wave is also known as Hallyu. It refers to the spread of the South Korean culture. This was coined by a Beijing journalist during the mid-1999 when he was surprised by growth of popularity of the South Korean Entertainment (“Korean Wave,” n.d.). It is said to be a phenomenon strategized by the culture industry of the South Korean state. As observed by the culture industry of the country, exported Korean entertainment affects not only the nation’s economy but also its image abroad. (“The Korean Wave,” n.d.; Maliangkay 2006). The Korean government started funding the phenomenon when they’ve notice the above mentioned reason as stated in the article “The Korean Wave” (n.d.). How did Korean wave capture the heart of Asia? According to the article “The Korean Wave” (n.d.), Beauty is a must. All Korean artists are packaged to be good-looking in order to be popular. They are open to plastic surgeries. Compared to the Filipino context, plastic surgery is common. At