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The Kittyhawk Project

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The Kittyhawk Project
The case showed that HP valued technical innovation as a key to the business' success. From the beginning, HP had employed a management by objective (MBO) process that motivated its people to focus on the potential paths of innovation and strategy to achieve its goals. Hence, when the idea for the Kittyhawk project came up, Spenner received the support of Hackborn , and Rey Smelek , the same people who promoted Spenner to General Manager of the Disk Memory Division (DMD) and supported Spenner's “concept-driven thinking.”
The project also received executive support from the top ranks of HP despite the hesitation of some of the R&D section managers in view of the unclear market of the proposed new product.
HP seems to have done everything
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