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The Juwan Howard Negotiation Contract Process

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The Juwan Howard Negotiation Contract Process
Case Study Analysis Part B: “Power Play for Howard”
The Juwan Howard’ negotiation contract process was a very though, dramatic and sentimental one. According to the Lewincky the negotiation practices can be different according to the national culture where the negotiation is taking place. Using the seven key steps to an ideal negotiation process that Greenhalgh suggests in the text book we will present our team’ negotiation plan, as the General Manager of the Washington Bullets, Wes Unseld.
Preparation:
* Establish the goal, creating a winning team * Retain Juwan Howard at a cost that would not impact the preset strategy * Determine the internal maximum amount for the Howard retention keeping the existing budget allowed

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