The Journey of Cadbury in India
HISTORY
Opening its doors in 1824 at Bull Street, Birmingham, Cadbury’s history is a fascinating study of industrial and social development; it shows how a small family business can be developed into an international giant. The Cadbury family was a prominent member of the Society of Friends or Quakers. Quakers held strong beliefs and ideals that they carried into campaigns for justice, equality and social reform, putting an end to poverty and deprivation. As nonconformists, Quakers were not permitted to enter the universities, which in the nineteenth century were closely linked with the Church. Entry into the professions was impossible and pacifist principles precluded the military as a career. The energies and talents of Quaker families were, therefore, directed towards business, social reform and the transformation of social and industrial society in Victorian Britain. John Cadbury’s involvement with the Temperance Society had an influence on the direction of his business enterprise. By providing tea, coffee, cocoa and chocolate as an alternative to alcohol, which was believed to be one of the causes of poverty and deprivation amongst working people, he felt that he was helping to alleviate some of the misery. In 1831, he rented a small factory in Birmingham and became a manufacturer of drinking chocolate and cocoa, the real foundation of the Cadbury manufacturing business. Today, Cadbury is the clear leader in the UK chocolate market with over 50 brands and 350 packaging variations that fulfil every need and occasion. Cadbury began its Indian operations as a trading concern in 1947. With brands like Cadbury Dairy Milk, Gems, 5 Star and Perk –and now additionally with products like Celebrations, Bytes and Temptations Cadbury India Ltd. (CIL) today, has become a market leader in the confectionary segment and have a 70 percent market share in chocolates. Cadbury's Dairy Milk (CDM) is its flagship brand, having a market share of 30% and average daily sales of 1
Opening its doors in 1824 at Bull Street, Birmingham, Cadbury’s history is a fascinating study of industrial and social development; it shows how a small family business can be developed into an international giant. The Cadbury family was a prominent member of the Society of Friends or Quakers. Quakers held strong beliefs and ideals that they carried into campaigns for justice, equality and social reform, putting an end to poverty and deprivation. As nonconformists, Quakers were not permitted to enter the universities, which in the nineteenth century were closely linked with the Church. Entry into the professions was impossible and pacifist principles precluded the military as a career. The energies and talents of Quaker families were, therefore, directed towards business, social reform and the transformation of social and industrial society in Victorian Britain. John Cadbury’s involvement with the Temperance Society had an influence on the direction of his business enterprise. By providing tea, coffee, cocoa and chocolate as an alternative to alcohol, which was believed to be one of the causes of poverty and deprivation amongst working people, he felt that he was helping to alleviate some of the misery. In 1831, he rented a small factory in Birmingham and became a manufacturer of drinking chocolate and cocoa, the real foundation of the Cadbury manufacturing business. Today, Cadbury is the clear leader in the UK chocolate market with over 50 brands and 350 packaging variations that fulfil every need and occasion. Cadbury began its Indian operations as a trading concern in 1947. With brands like Cadbury Dairy Milk, Gems, 5 Star and Perk –and now additionally with products like Celebrations, Bytes and Temptations Cadbury India Ltd. (CIL) today, has become a market leader in the confectionary segment and have a 70 percent market share in chocolates. Cadbury's Dairy Milk (CDM) is its flagship brand, having a market share of 30% and average daily sales of 1