The Invisible Influence Summary

A decision is a conclusion or resolution reached after consideration. Consideration is a careful thought, typically over a period of time. When you are making a decision, how much of that consideration was yours. People all think they make decisions based on their likes and dislikes but according to Berger “ our likes and dislikes are often driven in subtle, and surprising ways, by people around us”. In Ender’s Game Orson Scott Card creates an environment where your decisions aren't always yours because you are influenced by others and that may affect your decision. In his article, “The Invisible Influence: How Our Decisions Are Rarely Ever Our Own,” Jonah Berger discusses how even though we like to think our choices are driven by what we prefer, other people have an influence over almost everything we do. In both texts, the idea of how something is decided is subliminally done by the influence you acquire by those around you.
He also explains, “sometimes it attracts and leads us to do the same thing as others, and sometimes it repels and leads us to do the opposite of what others are doing.”(Berger, 3) This invisible force that tells us what to do and what not to do is kind of like how if someone is doing something you might want to do it but if everyone is doing that thing you wouldn’t want to be mainstream and do what they’re doing. Berger insists that “everyone is susceptible to influence. However, young people tend to be a little more susceptible to influence. There are a lot more things to learn when you are 10 years old than when you are 50 or 80 years old, and so you look to others to help you learn.” As a child, development is still in progress which is why it is so easy to be influenced by anything and