The Invention Of Maybelline Great Lash Mascara

Good Essays
Topics: Mascara
The Maybelline Makeup Company was created by 19-year-old Tom Lyle Williams in 1915. Tom Williams got the idea to enhance his sister's while he was watching his sister Mabel apply a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He went on to adapt it with his chemistry set. Eventually he came across a mixture containing petrolatum (Vaseline), carbon black, cottonseed oil, and safflower oil that he hoped he could sell. Unfortunately, when Mabel applied it to her lashes it ran into her eyes and stung them badly.
Undaunted, Tom Lyle sought professional advice from Parke-Davis, a wholesale drug manufacturer, to make a suitable product for sale. The result was a scented cream consisting of refined white petrolatum
…show more content…
In 1971, after nearly half a century of continuous innovation, Maybelline introduced a revolutionary, the first water based mascara in the world. Great Lash Mascara in its signature pink and green packaging. Maybelline Great Lash mascara, conditions the lashes as it thickens. Its lash-doubling formula glides on smoothly, and the lash building brush makes it easy to get a full lash look without clumps or globs. The formula is now contact lens safe, hypoallergenic, washable, and also available in a waterproof formula as well as with a curved brush. Even now, 40 years later, Maybelline Great Lash is still America's favorite mascara. This classic mascara is one of the most bought makeup tools, reaching 49.4 million dollars a year in the United States …show more content…
Other well known celebrities that also love the formula include Jennifer Hudson, Nicole Richie, Carrie Underwood, Taylor Swift, and Vanessa Hudgens. it has more than become one of the most sold beauty products in the world and an absolute favorite among celebrities and makeup artists.
Today, Maybelline New York leads the mascara category with its iconic Volum’ Express line: The Colossal was an instant worldwide hit, and shortly after its launch in 2010, The Falsies became the world’s #1 mascara, but the Great Lash mascara continues to be one of the top used mascaras ever
The main target audience for Maybelline mascara's are women ages 16-35 but they are reaching into the older age groups as well. The advertising is focusing on the female insecurities and they use a lot of the celebrity role models of young adults and teens. I guess they suppose that if you fall in love with the product when your young and using a lot of makeup it will become one of those products you use for the rest of your

You May Also Find These Documents Helpful

  • Better Essays

    Nelson 1 Nelson Dr. Mumpo ENGL 1102 18 September 2012 Fanatic False Dramatics! Is advertising so true? Sellers have to come up with a way for customers to buy their product. They have to praise their product to have customers thinking they have to have it. Many people turn to advertising because they know that it’s the best way to get their product known. Most of the time, the products are not as good as the sellers make it to be. Their advertisement is not so true, which could trick the…

    • 1666 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Maybelline

    • 656 Words
    • 3 Pages

    Current status Maybelline is one of the world's leading cosmetic companies with branches in different countries, based in US, has launched a multilingual website to suit the needs of women from various parts of the countries History T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use. The firm and brand name MAYBELLINE was adopted in honour of his oldest sister, Mabel, from whom…

    • 656 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Mascara

    • 1514 Words
    • 7 Pages

    Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives. Definition The Collins English Dictionary defines mascara as "a cosmetic substance for darkening, curling, coloring, and thickening the eyelashes, applied with a brush or rod." The…

    • 1514 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Maybelline

    • 1241 Words
    • 5 Pages

    Marketing Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and…

    • 1241 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Mascara

    • 4455 Words
    • 18 Pages

    COMETIC INDUSTRY Cosmetics (colloquially known as makeup or make-up) are care substances used to enhance the appearance or odor of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources, many being synthetic. In the U.S., the Food and Drug Administration (FDA), which regulates cosmetics, defines cosmetics as "intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting…

    • 4455 Words
    • 18 Pages
    Better Essays
  • Satisfactory Essays

    Maybelline

    • 426 Words
    • 2 Pages

    sector International retailer Maybelline New York Company Backgrounds The Maybelline Company was created by New York chemist T.L Williams in 1995. In his early 20s, he noticed that his younger sister applying a mixture of Vaseline with coal. The product was local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary…

    • 426 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Pom- Maybelline

    • 1014 Words
    • 5 Pages

    INTRODUCTION: Maybelline was started in 1915 by T.L. Williams. In 1917 Maybelline introduced cake mascara, to darken the eye lashes, which was the first mascara ever invented. It has expanded its marketing a lot over the next 90 years. The brand and its product are sold in every mass marketing retailer store, all drug stores, grocery stores, and discount stores, including health and beauty shop. They sell foundation, mascara, eye shadow, concealer, powder, blush, bronzer, eye liner, brow liner,…

    • 1014 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Eyes” mascara advertises their new double brush tube that will magically give you glamorous, larger eyes. Being the first of its kind, advertisers claim that women must buy it and try it out. Such claim, that Falsies can create bigger eyes, amplifying lashes 360 degrees, is implicit because it cannot be verified. Women are born with varying eye shape and size that mascara alone cannot change. According to Potter, there are six different surface criticisms of advertising. This mascara ad contains…

    • 615 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mascara

    • 2411 Words
    • 10 Pages

    Mobile financial services, also referred to as mobile money, mobile payment, mobile banking, mobilemoney transfer and mobile wallet generally refer to payment services operated under financial regulationand performe from or via a mobile device. Although financial institutions and credit cardcompanies have implemented solutions [1] that provide mobile access to their services, in 2011, a number ofmobile communication companies, such as mobile network operators, major telecommunications infrastructure and handset multinationals such…

    • 2411 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Great Inventions Of China

    • 262 Words
    • 2 Pages

    China impacted the world in many ways with their many great inventions, that they brought along the Silk Road. The great inventions were paper, printing press, compass, gunpowder, kites, etc. Only one of the magnificent inventions stand out from the others. That one would be, the compass. The compass helped introduce new parts of our Earth that we could not find ourselves. The compass was made of magnetite, which was magnetic. The magnetite aligned north and south because the of the magnetic fields…

    • 262 Words
    • 2 Pages
    Satisfactory Essays