The Innovation of Google
CONTENT:
I. INTRODUCTION …………………………………………………………………………………… 3
II. CREATIVITY TOOLS IN GOOGLE………………………………………………………………… 3
1. Brainstorming ……………………………………………………….. 3
2. Six thinking hats …………………………………………………… 4
3. Fish bone ……………………………………………………………..5
III. GOOGLE’S INNOVATION MANAGEMENT………………………………………………… 5
1. Managing human resources ……………………………………… 5
2. Managing knowledge acquisition ………………………………… 6
3. Managing the organizational culture ……………………………… 6
4. Managing partnerships …………………………………………… 7
5. Managing innovation strategy ……………………………………… 8
6. Managing innovation costs ………………………………………… 9
7. Managing innovation ………………………………………………. 9
IV. CRITICALLY EVALUATE ……………………………………………………………………………. 10
V. RECOMMANDATIONS ……………………………………………………………………………… 11
1. To overcome the brainstorming’s shortcoming …………………… 11
2. The recommendation for some staff misappropriate the job time secretly ………………………………………………… 12
VI. CONCLUSION ………………………………………………………………………………………… 12
REFERENCES ………………………………………………………………………………………… 13
INTRODUCTION
Google is a world-wide famous searching engine company and only spend ten years to be the biggest company because of their continuous creativity and innovation. This essay will introduce the use of three kinds of creativity tools and seven kinds of innovation management in Google, and will compare with module materials and other companies. It will give critical evaluation on the use of one creativity tool and two aspects of innovation management in Google, and two recommendations on how Google can improve its use of creativity tool and innovation management.
CREATIVITY TOOLS IN GOOGLE
1. Brainstorming
Based on the module materials (Week five), Brainstorming can be used to reduce the barriers for participation, and will be good for creating plenty of new ideas.
Google has a loose environment to use brainstorming sharing all information and
I. INTRODUCTION …………………………………………………………………………………… 3
II. CREATIVITY TOOLS IN GOOGLE………………………………………………………………… 3
1. Brainstorming ……………………………………………………….. 3
2. Six thinking hats …………………………………………………… 4
3. Fish bone ……………………………………………………………..5
III. GOOGLE’S INNOVATION MANAGEMENT………………………………………………… 5
1. Managing human resources ……………………………………… 5
2. Managing knowledge acquisition ………………………………… 6
3. Managing the organizational culture ……………………………… 6
4. Managing partnerships …………………………………………… 7
5. Managing innovation strategy ……………………………………… 8
6. Managing innovation costs ………………………………………… 9
7. Managing innovation ………………………………………………. 9
IV. CRITICALLY EVALUATE ……………………………………………………………………………. 10
V. RECOMMANDATIONS ……………………………………………………………………………… 11
1. To overcome the brainstorming’s shortcoming …………………… 11
2. The recommendation for some staff misappropriate the job time secretly ………………………………………………… 12
VI. CONCLUSION ………………………………………………………………………………………… 12
REFERENCES ………………………………………………………………………………………… 13
INTRODUCTION
Google is a world-wide famous searching engine company and only spend ten years to be the biggest company because of their continuous creativity and innovation. This essay will introduce the use of three kinds of creativity tools and seven kinds of innovation management in Google, and will compare with module materials and other companies. It will give critical evaluation on the use of one creativity tool and two aspects of innovation management in Google, and two recommendations on how Google can improve its use of creativity tool and innovation management.
CREATIVITY TOOLS IN GOOGLE
1. Brainstorming
Based on the module materials (Week five), Brainstorming can be used to reduce the barriers for participation, and will be good for creating plenty of new ideas.
Google has a loose environment to use brainstorming sharing all information and
References: 3) De Bono, . E. (2006). Six Thingking hats, London: Penguin 4) Iyer, 7) P&G. (2009) Connect &Develop 8) Surowiecki., J 9) Tidd., T. Bessant, . J. Pavitt, . K. (2005). Managing Innovation: Integrating Technological Market and Organizational Change. Chinchester: Wiley.