Food product choice is overwhelming as well as TV commercials and print advertisements that want to sell their food products to us. Who to believe? How to choose? Do you trust what is shown to you?
Obviously, it’s up to each of us to decide what we eat but if we’re constantly bombarded with images of food every time we pick up a magazine then we’re going to be swayed in what we choose.
The advertising of snack and so called "junk foods" to young people is being blamed for an obesity epidemic in the United States and elsewhere. Is advertising to blame? Are there other factors going on? How does advertising, for example, work to target young people?
Many parents report that they base their decisions about selection of fast food, snack food, and new breakfast cereals on their teen's preferences, and parents cite TV as an influence on these preferences. Teens are a vulnerable population for a lucrative market, and advertisers in the media often target specific campaigns directly at them.
Statement of the Problem
“Television and magazines have been shown to have considerable influence on teens' choice of foods that leads to obesity”.
Kids today are bombarded with marketing everywhere they go. They see advertisements on the radio, TV and the Internet, in magazines, on school buses, and even in the classroom through news programs produced for schools. In fact, child-targeted advertisement exceeds $15 billion per year. Most of the food advertisements are for fast foods, breakfast cereals, snacks and candies that are high in sugar, salt and fat and nutritionally inadequate. These are the common problems mostly encountered by parents in maintaining healthy diet for their children, especially teenagers nowadays. These are all cause of media influence on their diet. This research will study all the necessary facts and information that associates media on teenager’s diet.