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The Indispensatility of Marketing in Enterpreneurship Development

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The Indispensatility of Marketing in Enterpreneurship Development
THE INDISPENSATILITY OF MARKETING IN ENTERPRENEURSHIP DEVELOPMENT

Entrepreneurship Development and Small Scale Industries
Course Objectives: To understand the basics of managing a business and create interest among students for starting their own business.
Topics:
Entrepreneur : Meaning of entrepreneur; Evolution of the concept; Functions of the entrepreneur; types of entrepreneur; concept of entrepreneurship-evolution of entrepreneurship;
The entrepreneurial culture; stages in entrepreneurial process; Role of entrepreneurship in economic development.- relation between entrepreneur, entrepreneurship, and enterprise.
Entrepreneurial development :Entrepreneurial Development Models-a) Psychological Models
b) Sociological Models, c) Integrated Models. Environmental and attitudinal factors influencing entrepreneurship. Creativity and Innovation: creativity, sources of new idea, ideas into opportunities. Innovation and entrepreneurship: profits and innovation, why innovate, what to innovate, who innovated. Corporate entrepreneurship-concepts, needs, strategies. Corporate practices. Creating entrepreneurial venture: Meaning of business plan, environmental analysis –search and scanning .business plan process-marketing plan, production/operations plan, financial plan.
Final project report with feasibility study.
Entrepreneurship Development and Government : Role of Central Government and State
Government in promoting Entrepreneurship - Introduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax concessions available .Role of following agencies in the Entrepreneurship Development - District Industries Centers (DIC), Small
Industries Service Institute (SISI), Entrepreneurship Development Institute of India (EDII),
National Institute of Entrepreneurship & Small Business Development (NIESBUD), National
Entrepreneurship Development Board (NEDB)
Launching & Management of Small Business: Finance and Human Resource


References: . Efraim Turban et al., ‘Electronic Commerce – A managerial perspective’, Pearson Education Asia, 2002. . Kalakota et al, ‘Frontiers of Electronic Commerce’, Addison Wesley, 2001. . Greenstein Firsman, ‘Electronic Commerce’, Tata McGraw Hill, 1999. Issues’. Prentice Hall. 1998.
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