Why is Sport
Sport Management is important
within many aspects of both
sport and society. Today we’re
• The Media
• The Economy
• Social Inclusion
Grassroots sport is local, community-based sport.
It forms the pools for sporting talent which lead to the
development of both recreational and elite athletes.
From here elite athletes can go on to compete
nationally, allowing the UK to display itself to other
nations, as well as help to build national pride within
Sport participation at grassroots level has, on
average, increased within the UK since 2006,
as shown by the Active Peoples survey
(Pictured below, right).
Schemes such as Sportivate and The National
Game Strategy have been developed by sport
managers within national governing bodies to
help improve and maintain grassroots sport.
The increased use of media has assisted in
the globalisation of sport, and the
development of sport as an industry.
The globalisation of sport has come about
due to increased media coverage, with now
14 dedicated sports channels on UK satellite
The implementation of media has increased
the need for organisation and co-ordination
skills within sport.
Sports managers are needed to help with
budgeting, and help control and monitor
Holding large sporting events such as the Olympics
helps to reduce unemployment, as well as increase
revenue through entrance fees, advertising and
Sporting events can have long term benefits within
tourism as well as in the forms of inspiration,
leading to more people getting involved and
spending money on sport, leading to a greater
level of revenue being made by the industry.
Due to increasingly sedentary
lifestyles, sport is now more
essential for living a healthy life
within modern society.
Some studies have shown a
correlation between doing
physical activity and a reduction
in the effects of ageing (Finch
Sports managements helps
people to get involved with
sport, and this in turn can help
them to lead healthier lives,
leading to a healthier nation.
Sport is a tool that in most cases has shown to
promote social inclusion.
Sport Management provides a range of
facilities which help to generate income for the
local authorities (Robinson 2003).
Studies have suggested that participating in
sport can help to increase ‘community capital’
(Donnelly 1996 and Frieler 2001).
Social Inclusion enriches UKs sport due to
increased diversity and higher participation.
Sports management is vital.
Within grassroots it helps elite and recreational
athletes to reach their sporting potential.
Within media it is necessary to maintain order
between sport and the media.
Within finance and the economy, sport manager
help within administration as well as
In relation to health, sport management helps
increase access to sport and promotes the
positive benefits of sport, including reducing the
effects of ageing.
Within society, sport can help to promote
positive social outcomes, and therefore helping
to maintain a smooth running society.
http://i.telegraph.co.uk/multimedia/archive/01762/newPic_4798_jpg_1762728b.jpg http://sportsnetwork.wpengine.netdna-cdn.com/wp-content/uploads/2013/09/sports -journalism.jpg
Robinson, L., 2003
Donnelly, P., 1996. Approaches to social inequality in the sociology of sport. Quest,
48 (2), 221–242.
Freiler, C., 2001. A new way of thinking? Towards a vision of social inclusion.
(Online) Toronto: CCSD. Available from:
http://www.ccsd.ca/subsites/inclusion/bp/as.htm (Accessed 14th November 2013).
Finch H, 1997. Physical Activity ‘At Our Age’ Qualitative research among people
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