The Importance of First Impressions

Topics: Attention, Human, Psychology Pages: 2 (672 words) Published: August 26, 2013
The Importance of First Impressions

Even though we have been taught by school teachers or society not to “judge a book by its cover” which means not to make judgments about an individual based on appearance, a research about first impressions at Harvard University concluded that we make an in-depth and long-lasting impression in a mere 2 seconds. Perhaps more surprising, the first impression is seldom subject to change. Another research indicated when you meet someone face-to-face, 93% of how you are judged is based on non-verbal data, which are your appearance and your body language, and only 7% is influenced by the words that you speak. Psychologists also say people tend to start analyzing an individual, forming a first impression or image of someone whom we have just met within the first 30 seconds. To be honest, most of us are just normal human beings, and it is not easy to be fair and objective from things of first interaction, especially when it comes to a person. Since there is only one chance to make a “first impression”, it is good to know why first impressions are so important and we should be aware of it. First, first impressions can change the way we think or act and influence our decisions. That’s how businessmen promote and sell their products. A study has shown that internet users decide whether they are interested in a website within just 20 seconds and suggests first impressions have a lasting impact. If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content. Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm their initial decision was a good one. In other words, unless the first impression is favorable, visitors will be out of the website before they even know that it might be offering more than other competitors. As a result, a positive first impression is an important start to build a...
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