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The Implementation Of Planning And Leading Functions In Relation To The Corporate Social Responsibility Initiative Proposed By Emirates Airline

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The Implementation Of Planning And Leading Functions In Relation To The Corporate Social Responsibility Initiative Proposed By Emirates Airline
The Implementation of Planning and Leading Functions in Relation to the Corporate Social Responsibility Initiative Proposed by Emirates Airline
MGW 1010 Introduction to Management
Daniyal Bharucha 25573845
Tan Yeou Her 25362305
Choi Shing Nam 25891987
CH’NG Wei Shen 26423855
Lecturer: Dr. Chong Yit Sean, Esther
Tutor: Ms. Noor Aziana Noor Zaidy
Word Count: 3289

Table of Content

Executive Summary ………………………………………………………………………… iii
1.0 Introduction
1.1 Purpose of report……………………………………………………………… 1
1.2 Company information……………………………………………………….... 1
1.3 Assumptions………………………………………………………………….. 1
1.4 Methodology………………………………………………………………….. 1
1.5 Plan of report………………………………………………………………….. 2

2.0 Setting the context
2.1 Importance of Corporate Social Responsibility…………………………………. 3
2.2 Importance of Social Responsibility Initiative………………………………….. 3
2.3 Proposal of Emirates Corporate Social Responsibility Initiative………………… 4

3.0 Planning Function…………………………………………………………………….. 5
3.1 Operational plan 1: Form a disaster evacuation team……………………….. 5-6
3.2 Operational plan 2: Promote donations from media sections ………………. 6-7
4.0 Leading function…………………………………………………………………......... 8
4.1Applying Goal setting theory………………………………………………………. 8-9
4.2 Applying Path-goal theory…………………………………………....................... 9-10

5.0 Conclusion…………………………………………………………………………….. 10
References………………………………………………………………………………….. 11-12

Executive Summary
The purpose of this report is to analyze how Emirates implements the two managerial functions of organizing and leading for carrying out the corporate social responsibility initiative, which is to minimize the death toll in calamity stricken countries such as Kashmir and Thailand by the end of September 2014.
Emirates Airline is established as one of the leading airlines in the world. It is ranked top most in the Middle East and is known for its exceptional customer service. It is situated in United Arab Emirates. Emirates



References: Emirates,. (2014). The Emirates Story | About Emirates | Emirates. Retrieved 5 October 2014, from http://www.emirates.com/english/about/the_emirates_story.aspx Robbin, S., Bergman, R., Stagg, I., & Coulter, M House, R. J. (1996). Path-goal theory of leadership: Lessons, legacy, and a reformulated theory. Leadership Quarterly. 7 (3): 323–352. Adams, S. & Khoja,S. (2010). United Arab Emirates: Confidentiality and your business in the Middle East, Mondaq. Retrieve from http://www.mondaq.com/x/106066/employee+rights+labour+relations/Confidentiality+and+your+business+in+the+Middle+East ETB News Managementstudyguide.com,. (2014). Houses Path Goal Theory. Retrieved 5 October 2014, from http://www.managementstudyguide.com/houses-path-goal-theory.htm Dalton, A N., Spiller S A., (2012) Drury, G. (2008). Opinion piece: Social media: Should marketers engage and how can it be done effectively?. Journal of Direct, Data and Digital Marketing Practice, 9(3), 274-277. Honig, B., & Karlsson, T. (2004). Institutional forces and the written business plan. Journal of Management, 30(1), 29-48. International Federation of Red Cross and Red Crescent Societies, (2013). World Disaster Report – 2012 disaster data, Retrieved from http://worlddisastersreport.org/en/data/index.html La Rocca, M., & Staglianò, R Lunenburg, F C., (2011). Goal-Setting Theory of Motivation, International Journal of Management, Business and Administration, Vol 15 No. 1. Sharma, B., & Fisher, T. (1997). Functional strategies and competitiveness: An empirical analysis using data from Australian manufacturing. Benchmarking for Quality Management & Technology, 4(4), 286-294. Welford R, Frost S. (2006). Corporate social responsibility in Asian supply chains. Corporate Social Responsibility and Environmental Management 13(3): 166–176. Friedman, M. 1970. The social responsibility of business is to increase its profits. New York Times Magazine, September 13: 32-33, 122-124. Kotler, P.(1999). Marketing in the network economy,” Journal of Marketing,63(special Issues),146-163 Robbins&Berman&Stagg&Coulter.(2012) John.R.Schermerhorn.(2005). Management (8th Ed). United State of American: John.Wiley &Sons Samson D &Richard .L.Daft (2012) Management (4th Asia Pacific edition)

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