The Impact of the Use of Social Networking Sites and Web Pages as Public Relations Tool of Government Agencies as Perceived by the Second Year Foreign Service Students of the Lyceum of the Philippines University
THE IMPACT OF THE USE OF SOCIAL NETWORKING SITES AND WEB PAGES AS PUBLIC RELATIONS TOOL OF GOVERNMENT AGENCIES AS PERCEIVED
BY THE SECOND YEAR FOREIGN SERVICE STUDENTS OF
THE LYCEUM OF THE PHILIPPINES UNIVERSITY
CAVTE CAMPUS DURING SECOND SEMESTER
ACADEMIC YEAR 2011-2012
Darah Erika B. Aban
Anjanette T. Alejandrino
Nadine B. Guevarra
Anatrixia Pamela S. Pinzon
CHAPTER 1 - INTRODUCTION
1.1 Background of the Study
Digital technology has revolutionised the way in which people communicate and share information – at local, national and international levels. Computers help individuals to create and consume information at unprecedented scale and at unprecedented speed. The social dimension of computing reminds us that computing is about people, not merely about information. According to Madison (2006) computing builds connections, networks, and pathways for information and activity channels that constrain the individual and enable the group. We should look for value in the social dimensions of computing; as matters of law and policy, therefore, we should look for ways to enhance and to limit–that social character.
By definition, democratic governments should reflect public opinion and work best when the citizens are well-informed (Turney, 2009). Governments were among the first organizations to need, and to practice, public relations as a way of maintaining appropriate relationships with their citizens. There are various tools that can be used in the practice of public relations. Traditional tools include press releases and media kits which are sent out to generate positive press on behalf of the organization. Widely used tools include brochures, newsletters and annual reports. Increasingly, government are utilizing interactive social media outlets, such as blogs and social media as tools in their public relations campaigns. Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the government to engage
BY THE SECOND YEAR FOREIGN SERVICE STUDENTS OF
THE LYCEUM OF THE PHILIPPINES UNIVERSITY
CAVTE CAMPUS DURING SECOND SEMESTER
ACADEMIC YEAR 2011-2012
Darah Erika B. Aban
Anjanette T. Alejandrino
Nadine B. Guevarra
Anatrixia Pamela S. Pinzon
CHAPTER 1 - INTRODUCTION
1.1 Background of the Study
Digital technology has revolutionised the way in which people communicate and share information – at local, national and international levels. Computers help individuals to create and consume information at unprecedented scale and at unprecedented speed. The social dimension of computing reminds us that computing is about people, not merely about information. According to Madison (2006) computing builds connections, networks, and pathways for information and activity channels that constrain the individual and enable the group. We should look for value in the social dimensions of computing; as matters of law and policy, therefore, we should look for ways to enhance and to limit–that social character.
By definition, democratic governments should reflect public opinion and work best when the citizens are well-informed (Turney, 2009). Governments were among the first organizations to need, and to practice, public relations as a way of maintaining appropriate relationships with their citizens. There are various tools that can be used in the practice of public relations. Traditional tools include press releases and media kits which are sent out to generate positive press on behalf of the organization. Widely used tools include brochures, newsletters and annual reports. Increasingly, government are utilizing interactive social media outlets, such as blogs and social media as tools in their public relations campaigns. Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the government to engage