Preview

The Impact of the Internet and Information Systems, Especially Collections, Storage and Processing of Information on the Operations Within Brady Corporation

Powerful Essays
Open Document
Open Document
4253 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Impact of the Internet and Information Systems, Especially Collections, Storage and Processing of Information on the Operations Within Brady Corporation
The impact of the internet and information systems, especially collections, storage and processing of information on the operations within Brady Corporation.

Table of Contents Summary 2 Introduction 2 Background 2 The need to evolve 3 First steps in the decision process 4 Moving from ERP to business 4 Challenges 5 Supply Chain and distributers 5 The role of distributors to Brady 6 How Brady works with distributors online 6 Disadvantages of distributors 6 Demand: direct selling to the end customer 7
Benefits of direct selling to the customer online 7 Trends in selling direct selling to the customer 7 Potential problems in Brady’s direct selling online 8 Importance of direct selling online in the future 8 Employee-oriented initiatives 8 Conclusion 9 Bibliography 10

Summary
Analysing the case of the Brady Corporation, it is shown that the internet and information systems have brought many conveniences to Brady, its distributors and customers. The internet also provided Brady with the opportunity to bypass intermediaries to sell directly to the customer. Nevertheless, Brady focused upon end customer service by keeping their distributors and leveraging their technological capabilities to better serve the needs of both their customers and distributors. In concurrence with Porter (Porter, 2001)the internet can be used a complement to traditional business activities and distribution channels.
Introduction
Technology should only be used where it truly adds value to the customer (Faisal, 2002). Numerous high profile cases such as Boo.com demonstrate that where the focus is not enhancing customer service, technological development and changes often prove to be unsuccessful or disastrous (Amjad, E-Business and Distributed Systems Handbook, 2003). From the Brady case, it can be seen that when Brady reviewed technological changes, they analysed the impact on the various stakeholders and particularly its end customers. As Dave Hawke,



Bibliography: Amjad, U. (2003). E-Business and Distributed Systems Handbook. Nge Solutions. Behnezhad, A. (2000). New developments in supply chain management. Proceedings of the 12th Annual CSU-POM Conference, Sacramento, USA. Broadbent, M Carr, N. (2003). IT Doesn 't Matter. Harvard Business Review, 81(5), 41-49. De Chernatony, L. (2001). From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Oxford, Elsevier. Faisal, H. (2002). The Alignment Effect: How to Get Real Business Value Out of Technology. Financial Times: Prentice Hall. Lightman, A. S. (2003). Living with the Genie: Living with the Genie: Essays on Technology and the Quest for Human Mastery. Island Press. Moore, G. (1991). Crossing the Chasm: Marketing and selling high-tech goods to mainstream customers. New York, HarperBusiness. Porter, M. (2001). Strategy and the Internet. Harvard Business Review, 79(3), 62-78. Shinder, D. (2005). Ten tips for creating a successful e-commerce site. TechRepublic. Straub, D. a. (2001). E-competitive transformations. Business Horizons, 3-12. Thierauf, R. (1999). Knowledge Management Systems for Business. Quorum Greenwood.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Fireside Tire Company

    • 377 Words
    • 2 Pages

    References: Coyle, J., Langley, J.C., Gibson, B.J., Novack, R.A., and Bardi, E.J. (2008). Supply Chain Management: A logistics perspective. South-Western Publishing. Mason, Ohio…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    References: Jacobs, F. R., & Chase, R. (2011). Operations and Supply Chain Management (13th ed.) [eBook]. Boston, MA: McGraw-Hill Irwin. Retrieved on November 19th, 2013 from University of Phoenix eBook collection.…

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    A Customized Textbook, Supply Chain Management SCHM2301, ISBN9781308037400 Copies are on reserve in the library…

    • 5219 Words
    • 24 Pages
    Good Essays
  • Satisfactory Essays

    Ch

    • 596 Words
    • 2 Pages

    3. Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers.…

    • 596 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Chernatony, Leslie de, Ch. 4 “Brand Visioning,” 2nd Edition, From Brand Vision to Brand Evaluation, pp. 99-129…

    • 1600 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Management and Technology

    • 5718 Words
    • 16 Pages

    Technology has transformed the business world of the twenty first century. Business practices are affected in every level whether marketing, merchandising or human capital; new innovative technological ideas have improved companies infrastructure and management processes. The purpose of this literature review is to explore the influx of technology into the business sector and to determine how businesses have adopted technology into the business process. This paper reviewed four areas where technology has revolutionized business. A review of scholarly articles focused on four key areas: business evolution, small business, technology shifts, and the value of information technology. The review researched current articles of the four areas, importance was given to technology and how different business lines were affected by new and emerging technological ideas. In order to realize a definitive conclusion concerning the literature on technology and business evolution, the four areas of focus were studied and cross referenced. There are many different current articles of technology and how business was affected; this paper concluded that enough emphasis was given to the four areas of study. Additionally a suggestion for articles concerning cloud computing and online data storage was given.…

    • 5718 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    In today 's world, everything is in done electronically. From sending Emails between friends, updating statuses to being important to keep a business up and to run. Managers could use technology to keep up with the competitors. In this paper, we will discuss how technology is used and how to determine how much technology is useful or if it is more harmful. We will so be discussing the different methods that will help people come to the conclusion wither it is useful or harmful. By The end of this paper, you will come to the conclusion that this research is necessary to determine if technology is worth using despite the risks.…

    • 906 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Timbuk 2 Case Study

    • 1515 Words
    • 7 Pages

    Jacobs, F. R., & Chase, R. B. (2010). Operations and supply chain management (13th ed.). New York, NY: McGraw-Hill.…

    • 1515 Words
    • 7 Pages
    Better Essays
  • Good Essays

    CHANGE is the only constant in the relationship between information systems and organizations. As technology evolves and changes, its introduction into organizations requires changes in the firm 's infrastructure and the services it can provide to its employees, customers, and suppliers.…

    • 799 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Case Study

    • 1575 Words
    • 7 Pages

    How do information technologies contribute to the business success of the companies depicted in the case?…

    • 1575 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Case Study of Mis

    • 1161 Words
    • 5 Pages

    After years of spectacular growth, the company became progressively distracted from this simple business model. By the early 1980s, the company’s sales force had swelled to 10,000, and information grew harder and harder to manage. The company’s old batch-based data processing systems were all driven by paper forms that took 12 weeks to print and distribute to the sales force. All sales transactions were recorded by hand; reams of disparate data were transferred to the company’s mainframe computers. Much was lost in the process of setting up a dozen different functional…

    • 1161 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    The author, Hoque et al, wrote this book after his discovery through many visits to renowned organizations that companies were purposefully not applying their business principles in areas where technology was being applied. Technology was being blindly invested in companies with the hopes of gaining a beneficial outcome instead of actually recognizing that it is essential to business success; which requires understanding and management. And, for the fundamental reason that business technology is meaningless when businesses are ignorant of managing it, and understanding its objectives; thus, depriving the organization from creating a competitive advantage.…

    • 621 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Retail Brand Extension

    • 1860 Words
    • 8 Pages

    In the past, Target Corporation has partnered with many already successful designers. Jason Wu, Missoni, Yves Saint Laurent, and Zac Posen are just a few examples of the designers chosen for these profitable partnerships. Target Corporation is known for partnering with popular designers to create items that are not only affordable but also quite innovative. Each time that Target releases a new partnership line, fashionists rush to their nearest Target store to get their hands on an item that has been touched by their favorite designer. Target has shown that this strategy can create a tremendous buzz. For our line extension, we have chosen to have out line sold at Target Corporations nationwide. Target has had much experience with collaborations, making this an easy extension. Our planned products would be sold best at a retailer, like Target, that attracts the multi-channel shopper. Because there are so many Target stores nationwide, we are confident that out product would be able to reach the masses.…

    • 1860 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    If a firm service its customers well, the customers normally respond by coming again and purchasing more products or services and firm can increased revenue and profits by that. The more a business engages its suppliers, the…

    • 789 Words
    • 4 Pages
    Satisfactory Essays