The Impact of Online Shopping on Consumer Behavior
University of Bedfordshire-Ajman Campus
BA (Hons) Project Submitted to Dr. Tariq
As a Requirement
Unit code: Marketing Research (Morning Class) ________________________________
Student Name: | Registration Number: | Amanullah Ashraf | 1033872 |
Acknowledgement
First I would like to Thank Allah for giving me knowledge.
I am very Thankful to our subject teacher Dr. Tariq for guiding and helping me in this Research.
I gratefully thank my parents, Friends and all classmates who cooperated with me in the time when I needed them.
Also I would like to thank all the Respondents who gave their time in filling the Questionnaire.
Abstract
The purpose of this dissertation is to identify what are the factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors that can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So we found that the the online shopping has a big impact on consumer behavior in many different ways.
Table of contents Page No. 1. Introduction 1.1 Company Profile 1 1.2 Statement of the problem 1 1.3 Objectives of the study 1 1.4 Scope & limitations of the study 2 1.5 Significance of the study 2 1.6 Define the terms 3 2. Review of Related Literature
2.1 Theoretical & Conceptual literature 3
2.2 Related Studies 5
2.3 Schematic Diagram 6
2.4 Synthesis 7 3. Research Methodology 3.1 Research design 7 3.2 Respondents of the study 8 3.3 Research Instrument 8
BA (Hons) Project Submitted to Dr. Tariq
As a Requirement
Unit code: Marketing Research (Morning Class) ________________________________
Student Name: | Registration Number: | Amanullah Ashraf | 1033872 |
Acknowledgement
First I would like to Thank Allah for giving me knowledge.
I am very Thankful to our subject teacher Dr. Tariq for guiding and helping me in this Research.
I gratefully thank my parents, Friends and all classmates who cooperated with me in the time when I needed them.
Also I would like to thank all the Respondents who gave their time in filling the Questionnaire.
Abstract
The purpose of this dissertation is to identify what are the factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors that can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So we found that the the online shopping has a big impact on consumer behavior in many different ways.
Table of contents Page No. 1. Introduction 1.1 Company Profile 1 1.2 Statement of the problem 1 1.3 Objectives of the study 1 1.4 Scope & limitations of the study 2 1.5 Significance of the study 2 1.6 Define the terms 3 2. Review of Related Literature
2.1 Theoretical & Conceptual literature 3
2.2 Related Studies 5
2.3 Schematic Diagram 6
2.4 Synthesis 7 3. Research Methodology 3.1 Research design 7 3.2 Respondents of the study 8 3.3 Research Instrument 8
References: Warner. Malcolm, 2002, “International Encyclopaedia of Business & Management”, Volume 2, page 1034. Petrovic Dejan, 2007 http://analogik.com/articles/227/analysis-of-consumer-behaviour-online Rishi Bekramjit, 2010, “Motivators and decisional influencers of online shopping”, International Journal of Business Innovation and Research 2010 - Vol Freedman Lauren, 2010, “2010 Social Shopping Study Reveals Changes in Consumers’ Online Shopping Habits and Usage of Customer Reviews” http://www.e-tailing.com/content/?p=1193. Bougie roger & sekaran uma (2010), “Research methods for business” http://www.oppapers.com/essays/What-Is-Scientific-Research-Process/660594. Stephen legg &Andrew martin (2002), “Investigating the inward sounds of Outward Bound”http://findarticles.com/p/articles/mi_6931/is_2_6/ai_n28132634/?tag=content;col1 Barker Lesley (2003), http://www.ehow.com/about_4685513_primary-data_.html Haslinger Anders et al(2007), PdF file Company profile (www.souq.com)