The Impact of Malls on Small Retailers
RESEARCH PROPOSAL
A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY
INTRODUCTION
There is a tremendous scope for India’s retail growth. — Mukesh Ambani, Chairman, Reliance Industries Limited
Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years, consumerism has become the mantra of India’s youth. With that said, India’s retail sector is already transforming the lives of urban Indians. It is only a matter of time to reach the remote corners of the country. Indian retail industry is growing at an alarmingly high growth rate and does not seem to slow down even in this recession. The $350 billion Indian retail industry attracts many global retail chains like Walmart, Tesco and Carrefour.
With some 15 million retail outlets, India has the highest retail density in the world. But only four percent of these outlets are more than 500 sq.ft in size and almost all are family owned shops and establishments. The Indian retail industry though predominantly fragmented through the owner run "Mom and Pop outlets" has been witnessing the emergence of a few medium sized Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle International.
CONSUMERISM AND CURRENT TREND
In the last few years, Indians have gone through a dramatic transformation in lifestyle by moving from traditional spending on food, groceries and clothing to lifestyle categories that deliver better quality and taste. Modern retailing satisfies rising demand for such goods and services with many players entering the bandwagon in an attempt to tap greater opportunities.
In a country with virtually no cell phones few years back, we now add about 9 million new cell phone customers every month. This is just a tip of an iceberg for the people’s readiness to try something new if the needs and wants are met with price, value, quality and service. Our huge
A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY
INTRODUCTION
There is a tremendous scope for India’s retail growth. — Mukesh Ambani, Chairman, Reliance Industries Limited
Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years, consumerism has become the mantra of India’s youth. With that said, India’s retail sector is already transforming the lives of urban Indians. It is only a matter of time to reach the remote corners of the country. Indian retail industry is growing at an alarmingly high growth rate and does not seem to slow down even in this recession. The $350 billion Indian retail industry attracts many global retail chains like Walmart, Tesco and Carrefour.
With some 15 million retail outlets, India has the highest retail density in the world. But only four percent of these outlets are more than 500 sq.ft in size and almost all are family owned shops and establishments. The Indian retail industry though predominantly fragmented through the owner run "Mom and Pop outlets" has been witnessing the emergence of a few medium sized Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle International.
CONSUMERISM AND CURRENT TREND
In the last few years, Indians have gone through a dramatic transformation in lifestyle by moving from traditional spending on food, groceries and clothing to lifestyle categories that deliver better quality and taste. Modern retailing satisfies rising demand for such goods and services with many players entering the bandwagon in an attempt to tap greater opportunities.
In a country with virtually no cell phones few years back, we now add about 9 million new cell phone customers every month. This is just a tip of an iceberg for the people’s readiness to try something new if the needs and wants are met with price, value, quality and service. Our huge