The Impact of Electronic Media on Performance of Students
CHAPTER ONE INTRODUCTION
1.1 BACKGROUND TO THE STUDY
The media, most especially television, mobile phone, internet, computer have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Student at higher secondary level learnt more of media. There is three functions to the media:
i. Surveillance of the Environment (the news function).
ii. Correlation of the different parts of the Enviroment (the editorial function).
iii. Transmission of the cultural heritage from one generation to the other (the cultural transmission function).
The focus of the researcher in this study is not only on the entertainment function of the media, but the role the entertainment media especially television, mobile phone and computer plays in shaping social behaviour among school student and in the society. Stephenson (1967) a British psychologist, as cited in Folarin (2005, p.170), divides student’s activities into work and play. The former involving in study, thinking and production, while the latter deals with entertainment, relaxation or self satisfaction. He further says that high school student use mass communication more as play than as learning, more for pleasure and entertainment than for information and serious work.
this view by saying that one constant criticism of television, mobile phone and computer in swat (in over all Pakistan) is its focus on entertainment rather than on development purposes.
There is no doubt that the impact of the media on high school students’s lives is broadly considered within what is referred to as “media effects” debate which to a great extent focuses on the potentially negative impact of the media on young people’s lives: video violence, gambling, educational performance, mass consumerism, etc. three main reasons for why media influence, should be given a closer look:
1. Student spends more time with the mass media
1.1 BACKGROUND TO THE STUDY
The media, most especially television, mobile phone, internet, computer have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Student at higher secondary level learnt more of media. There is three functions to the media:
i. Surveillance of the Environment (the news function).
ii. Correlation of the different parts of the Enviroment (the editorial function).
iii. Transmission of the cultural heritage from one generation to the other (the cultural transmission function).
The focus of the researcher in this study is not only on the entertainment function of the media, but the role the entertainment media especially television, mobile phone and computer plays in shaping social behaviour among school student and in the society. Stephenson (1967) a British psychologist, as cited in Folarin (2005, p.170), divides student’s activities into work and play. The former involving in study, thinking and production, while the latter deals with entertainment, relaxation or self satisfaction. He further says that high school student use mass communication more as play than as learning, more for pleasure and entertainment than for information and serious work.
this view by saying that one constant criticism of television, mobile phone and computer in swat (in over all Pakistan) is its focus on entertainment rather than on development purposes.
There is no doubt that the impact of the media on high school students’s lives is broadly considered within what is referred to as “media effects” debate which to a great extent focuses on the potentially negative impact of the media on young people’s lives: video violence, gambling, educational performance, mass consumerism, etc. three main reasons for why media influence, should be given a closer look:
1. Student spends more time with the mass media