The Identification of the Effects of Globalisation on the Fast-Food Industry

Oxford Brookes University

Research and Analysis Report

The identification of the effects of globalisation on the Fast-food Industry

By: Meekaal Ali

September 2001

Words 4850

Contents page no.

1. Introduction 3 2. Information Gathering 5 3. Identification and analysis of information 7 4. Conclusion 16

Appendix A- References and Bibliography 18
Appendix B- Fast-food Industry operating results 20
Appendix C- System wide Restaurants of McDonalds and TRICON Global 21
Appendix D- IT budget division of the Food and Beverage Industry 22

1. Introduction

1 Topic chosen and its context

This report will identify the impact of globalisation on the fast food industry. I will be looking at the factors that influence the industry as a whole and make special reference to Pakistan while exploring the Asian/Pacific economies. The aspect of globalisation will be mainly financial and economic though all factors will be taken into account while explaining the fast food phenomenon. I will identify the variables that have caused the expansion of fast food into becoming a multi billion-dollar industry over the last two decades and describe the implication of present and future technological developments.
The term Globalisation is normally used to describe the state of multi lateral economic relations in the world today. Globalisation can be defined as the ‘increasing internationalisation of the production, distribution and

References: Annual Report TRICON Global (2000) Available from: http://www.triconglobal.com [August 16th 2001] BPP (2000) ‘Management and Strategy’. Eighth edition, United Kingdom, BPP publishing Limited. Euro Monitor (2000) ‘Report Asia/Pacific’, Euro monitor plc. Available from: http://www.just-food.com [August 5, 2000] Fast food facts (2001) Available from: http://www.fastfoodlink.co.uk [August 15th 2001] Gohn, C. (2001) ‘Blending of Technology’, Available from: http://www.foodshow.com/%28VISITOR%29/news/technology.htm [August 15th 2001] Harris, R. G. (1993) ‘Globalisation, Trade and Income’, Canadian Journal of Economics (November). Hoover (2001) Available from: http://www.hoovers.com/industry/description/02205613000.html [August 15th 2001] John Wiley & Sons Inc (1996) ‘Ray Kroc, McDonald’s, And the Fast Food Industry’. Available from: http://www.wiley.com/products/subject/business/forbes/kroc.html [September 1st 2001] Joseph S. Nye, Jr. John D. Donahue (2000) Governance in a Globalizing World, Bookings Press. Purcell, S. (2001) ‘The power of branding’, Student Accountant (January) The Economist (2001) ‘The case for Brands’, September 8th, p9 TRICON Global (2001) Investor Fact Sheet. Available from: http://www.triconglobal.com [August 16th 2001] TRICON Global (2000) Press Release. Available from: http://www.triconglobal.com/news/2000.htm [August 20th 2001] McDonald’s Reports Global Results (2001). Available from: http://www.mcdonalds.com/corporate/investor/financialinfo/financials/index.htm [August 10th 2001] Muchhala, M. (2000) ‘Effective Report Writing’, Students Newsletter (August) Ramnawaz, R