The Idea Behind the Trojan Ad

Magazine advertisements spend millions of dollars each year in order to develop ideas to convey their message or to sell their products in today’s society. The many different views and values in society lead to various marketing ideas that capture the attention of many individuals, otherwise known as, the consumers. It is important to remember that the diverse preferences of the audience are taken into consideration when devising a marketing plan that would appeal to a wide range of people. Trojan, a company that focuses on the sale of contraceptives, spends millions of dollars each year to sell their products. In their most current advertising campaign, Trojan is trying to sell their newest brand of condom, Evolve. For this particular campaign, the marketing individuals promoting this product decided to show the differences between men and pigs by implying that men who use Trojan are considered to be true gentlemen while men who do not are regarded as pigs. While it seems that Trojan is suggesting the message of cleanliness by the usage of their condom, nonetheless, they themselves are not “clean” because of the message that they are conveying. The message behind the Evolve advertisement is to show the perceptions of men when they use or do not use Trojan brand condoms. The message behind this advertisement is to show that if a male uses their brand name condoms, he is considered as a “clean” and respectable individual, unlike a pig, which is usually associated with “dirtiness”. The different characters in this campaign reveal the hidden meaning that the use of Trojan brand condoms would not damage or ruin a man’s reputation of being “honorable”. The setting of the advertisement is placed at a beach, with a rather warm weather; therefore attracting people to its warmness. The attendance of the beach consists of six females, one male, and ten pigs. The females, who are all wearing revealing bathing suits, are each being prowled by pigs. In the foreground, a