Effectively, it is now possible in Japan to hire a ‘daily’ boyfriend; to chose him, woman have access to their photos and their personality in a catalogue-like format. This commercialization of love aims at overcoming the shyness of women to speak with men, as they lack experience. On one hand, women can benefit from this but on the other hand, it also amplifies their fear of reality and confine them in their singleness. As a matter of fact, Japanese society tends to have the habit to focus on virtual life rather than real life. To add to this matter of commercialization of love, women have the possibility to buy a ‘wedding’ but paradoxically without any partner: it is called the ‘solo-wedding’. In fact, Philippe Mesmer explains in Le Monde that for the modest sum of 2400 euros, women can rent a wedding dress, have a professionally-made hairstyle, a photograph and much more, as in the addition for 365 euros of a man for their wedding day only.
Hence, this attachment to the perfect man only maintains the celibacy of women preferring living a virtual existence. Thus, these activities can reflect a society that demands too much. It appears as a conclusion to all the ways love can be commercialized and women’s high standards that celibacy could be Japanese women’s ideal