The History of Starbucks

Topics: Starbucks, Espresso, Coffee Pages: 3 (1007 words) Published: August 5, 2013
Starbuck's
Starbuck were founded by three people in 1971.In 1982, Howard Schultz joined starbucks. He was the director of retail operations and marketing. Howard also brought back coffee-bars from Milan, Italy. The first downtown Seattle coffeehouse that served the famous cafe latte, however introduced the chirstmas blend in 1985. By this time they expended through the United State and expended 17000 stores in 55 country. It is one of the third largest chain restaurant in the United States. They relocated starbucks in high-visibility and high-traffic areas. Starbuck was trying to get an freindly inviting coffee-bar enviroment . This is their important part of their experance and product. One of the places starbucks like to locate it store are in bookstores, office buildings, and university campuses. You do not have to get their product by them. They sale some of their product at grocery stores or retail stores like Wal-Mart and Target. Some of the items you can find in other stores are Frappuccino coffee drinks, Starbucks Doubleshot espresso drinks, super-premium ice creams, and VIA coffees.Starbuck is trying to get little single-cup Starbuck packages for hotel rooms by partnering with Courtesy Products. Since starbucks are trying to get more of their products out in hotels, grocery stores, and retail stores. Consumers will be seeing more of starbucks product out in the market. "Its "clustering" strategy, placing a Starbucks literally on every corner in some cases, has forced many smaller coffee shops out of business" (Business Ethics, pg 320, par. 1). With this strategy, Starbucks became the "butt of jokes" in 1990's and 2000's, which made people wonder why they needed a Starbucks directly across the street from each other and around every corner. They closed hundreds of stores in the United States and started to focus more on the international markets.

In 2008, Starbucks decided to reintroduce the Pike Place Blend. They hope that it would bring back...
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