The History of Public Relations

Topics: Public relations, Edward Bernays, Public Pages: 4 (1365 words) Published: November 23, 2011
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Public Relations were discovered in 52 B.C.E. in ancient Rome. It became a profession in the 20th Century in the United States. There, public relations were becoming popular through the development of railroads. It is stimulated in today’s rapid growing business world. The field of Public Relations is a very essential aspect with having a perfect image. Public relations professionals work diligently at creating good and reliable relations between a firm and many different individuals it represents. It deals with a variety of strategies and methods. There are multiple definitions of public relations, which makes it difficult to understand.

Public Relation writes, Lattimore, Baskin, Heiman, Toth and Van Leuven provides the definition, "Public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization's constiuent parts and publics" (2004). 

Edward Bernays was an admirable figure born in Austria in 1892. After attending Cornell in 1912, he began developing his powers of persuasion as a promoter of theatre. Bernays built a career that lasted for four decades, selling consumer products to political candidates. He was a big thinker, and his stratagems were very complex, which drove others to think the way he does. For example, for the American Tobacco Company Edward persuaded people to think that in order to stay fit smoking will make that possible. He continuously promoted that “being thin was in”. Even though smoking can never be known as something good, he portrayed it to be a symbol of...

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2. Bridgen, Liz. "Emotional Labour and the Pursuit of the Personal Brand: Public Relations Practitioners ' Use of Social Media." Journal of Media Practice V. 12 No. 1 (2011) P. 61-76, 12.1 (2011): 61-76
3. Conrads, David. "There 's No Such Thing as Bad Publicity." Christian Science Monitor, 90.192 (1998): B11-B-1.
4. Dan, Lattimore. Public Relations: the Profession and the Practice. [S.l.]: Mcgraw Hill Higher Education, 2009. Print.
5. Iyer, Ganesh, David Soberman, and J. Miguel Villas-Boas. "The Targeting of Advertising." Marketing Science, 24.3 (2005): 461-476.
6. Sommerfeldt, Erich, and Maureen Taylor. "A Social Capital Approach to Improving Public Relations ' Efficacy: Diagnosing Internal Constraints on External Communication." Public Relations Review V. 37 No. 3 (September 2011) P. 197-206, 37.3 (2011): 197-206.
7. "Public Relations." Columbia Electronic Encyclopedia, 6th Edition, (2011): 1.
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