The History of Adidas
HISTORY OF ADIDAS
Adidas was established in 1920s by Alfred Dassler and his brother Rudolph Dassler in Germany. Firstly, company was produced gymnastic and soccer shoes. At the 1928 Amsterdam Olympics German athletes first showcased Dassler brothers’ shoes to the world. In 1949 Dassler brothers quarreled and Rudolph left to establish the Puma sport company while Alfred registered Adidas and the now famous three diagonal stripes. The first samples of Adidas footwear were used at 1952. Helsinki Olympics and in 1954 Germany won the Worlds Cup wearing the new screw in studs on their soccer shoes. In 1963, the first Adidas soccer ball was produced and in 1967, clothing was added to the product range. In the 1970s Adidas focused on the athletic footwear industry and middle age category. Nike entered the market in 1972 with low-quality, fashionable products and was followed by Reebok in 1979, Adolph Dassler died in 1978.The company had remained in the family until 1990, at which point Bernard Tapie, a French business tycoon and populist politician bought it. Tapie had since been jailed following his involvement in a soccer fixing scandal, so Adidas had subsequently been declared bankrupt. Robert Louis Dreyfus had just become the majority shareholders of Adidas, after purchased 15 percent of the company in 1993. Adidas acquired Salomon Group (which included Taylor made) in 1997 and became Adidas - Salomon AG. In 2004 English fashion designer Stella McCartney launched a joint-venture line with Adidas. This line was a sports performance collection for women called "Adidas by Stella Mc Cartney’’. Salomon Group was sold to Amer Sports in 2005 and in 2006 Adidas bought British sports brand Reebok.
MISSION STATEMENT
Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the
Adidas was established in 1920s by Alfred Dassler and his brother Rudolph Dassler in Germany. Firstly, company was produced gymnastic and soccer shoes. At the 1928 Amsterdam Olympics German athletes first showcased Dassler brothers’ shoes to the world. In 1949 Dassler brothers quarreled and Rudolph left to establish the Puma sport company while Alfred registered Adidas and the now famous three diagonal stripes. The first samples of Adidas footwear were used at 1952. Helsinki Olympics and in 1954 Germany won the Worlds Cup wearing the new screw in studs on their soccer shoes. In 1963, the first Adidas soccer ball was produced and in 1967, clothing was added to the product range. In the 1970s Adidas focused on the athletic footwear industry and middle age category. Nike entered the market in 1972 with low-quality, fashionable products and was followed by Reebok in 1979, Adolph Dassler died in 1978.The company had remained in the family until 1990, at which point Bernard Tapie, a French business tycoon and populist politician bought it. Tapie had since been jailed following his involvement in a soccer fixing scandal, so Adidas had subsequently been declared bankrupt. Robert Louis Dreyfus had just become the majority shareholders of Adidas, after purchased 15 percent of the company in 1993. Adidas acquired Salomon Group (which included Taylor made) in 1997 and became Adidas - Salomon AG. In 2004 English fashion designer Stella McCartney launched a joint-venture line with Adidas. This line was a sports performance collection for women called "Adidas by Stella Mc Cartney’’. Salomon Group was sold to Amer Sports in 2005 and in 2006 Adidas bought British sports brand Reebok.
MISSION STATEMENT
Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the