top-rated free essay

The halo effect

By andikines87 Mar 11, 2014 737 Words
The Halo Effect

The ‘halo effect’ is the idea that global evaluations about a person (she is likeable) bleed over into judgments about their specific traits (she is intelligent) (Dean, 2007). I found it fascinating how such a simple concept can influence our thought process towards other people’s specific traits. An example of this is what people think of celebrities. A majority of celebrities are seen as attractive. Because people find them attractive, they assume that they are intelligent and friendly. Once information about them contrasts this assumption, a person’s thoughts can change on how they are viewed. Fictional stories like Cinderella show that the prince and Cinderella are attractive compared to the evil step mother and sisters that are not attractive. Our society views attractive people with more positive traits while unattractive people are assumed to have more negative traits about them. Dean (2007) indicates in the article that although we can understand the halo effect intellectually, we often have no idea when it is actually happening. Since these are thoughts that we process, it would be hard to know exactly why someone is buying a certain pair jeans or why we like someone. At this point in time the halo effect will still be a mystery to how our thoughts are processed. One example of the halo effect that has happened personally is when I took a behavioral psychology class as an undergraduate. There was a new instructor that I had not had in a class before. The instructor was an attractive male in his early 30’s. I assumed that he was very intelligent being a younger instructor in the psychology program. For some reason, there were thoughts that this class would be easy and he would be lenient grader. Halfway through the semester low grades were being given even though hard work was being put into the assignments. Thoughts changed about the instructor that he was a tough instructor, and was not lenient on the grading. After barely passing the class, there was hopes that others classes taken was not taught by that particular instructor. Another example would be working at a Walgreens as a customer service representative. While working there, more costumers would come to me to ask questions or check out items they were buying while there were other customer service representatives in the same area. The two other ladies were in their 40’s and 50’s. Knowing information about the halo effect has shown how a person’s thought process will judge others around them by how attractive they are. Customers at Walgreens could have thought I was more attractive or I seemed very friendly compared to the other ladies. Our society shows just how important looks are to us. The last example is on favoring technology. A few years ago I bought an iPod that is an Apple product. I was so excited to be able to put all my music on one devise and listen to anywhere. After a year of using the IPod, there were problems with the product where I would end up buying a new IPod. While I still have and use an IPod, this is the only product I will buy from Apple. The halo effect plays a big part in this showing that because there were multiple problems with one item, all the other products from that company will have problems too. A lot of people really like Apple products and will only buy from them even though another company will have the same product. The product name on the items has people assuming that no other product from different companies is as good. Understanding the halo effect has helped to show how our thought process influences our judgment towards other people. Everyone in our society has in one way used the halo effect to judge traits about another individual or a product. Since this is something that is hard to control, future judgments will be the same personally. Making these judgments is something that I don’t think about just like everyone else. Unless there is technology or certain techniques to help change someone’s judgment about someone or products, society will stay the same making judgments about certain traits or buy the same products because of the company’s name.

J. Dean. (2007, October 31). The Halo Effect: When Your Own Mind is a Mystery. Retrieved from

Cite This Document

Related Documents

  • The meaning of the following sources of error in social perception: stereotyping, halo effect and attribution errors.

    ...motives and abilities to other people, the theories around how we do this are known as attribution theory. As human beings we naturally try to sum people up and often due to this give ourselves the wrong picture of somebody. In this essay I am going to try to explain three of these sources of error, stereotyping, halo effect and attribution erro...

    Read More
  • Halo and Devil Affect

    ...Halo and Devil Effect Paper We live day to day knowing we live in a superficial society, from the way we look and dress and up to the way we present ourselves; we are always being judged in some form or fashion. Whether this is how you are treated by your social circle or in your employment seeking experience, its pretty sad that physical app...

    Read More
  • The Halo Effect

    ...Assignment #2 - The Halo Effect Definition The term "Halo effect", also referred to as "Halo error" has a number of different definitions, depending on the functional area of the business activity. When we consider a person to be good in one category, we are likely to make similar evaluations in other non related categories. Related Te...

    Read More
  • Halo Effect and Recency Effect

    ...this training are as follows: Ø The "halo effect" which as the name implies causes supervisors to only see the "angel" in an employee and blinds them by ignoring smaller problem areas that require growth and development. (San Joaquin County Human Resources Division, 2002) Ø The "comparing employees effect" evaluates one employee to another e...

    Read More
  • Halo Horn Error

    ...not like the brand. This is known as a halo effect. The halo effect makes it difficult to evaluate brands in terms of their strengths and weaknesses. However, if a brand name has a quality reputation in the marketplace, the halo effect may work to the brand's advantage, particularly when the company is introducing a new product into the line. ...

    Read More
  • Critique of "The Halo Effect"

    ...fame and fortune to the co-author Jim Collins, is one of those business books full of halo effect. One of the “great” companies focused by the book is Fannie Mae. But we can see from Figure 2, its stock price soared sharply before the book was written and reached its peak during when the book published. But after that, the performance of Fan...

    Read More
  • The Halo Effect

    ...Teresa Cruz Communication 11 Professor Rex Butt May 3, 2011 The Halo/ reverse Halo effect and beauty Have you ever seen a CEO of a huge cooperation walking in to a business meeting in shorts and sneakers? Probably not. Throughout many industries of the world certain job positions come with a specific look. Which means the person that ...

    Read More
  • Halo Effect Case

    ...Misunderstanding the Nature of Company Performance: The HALO EFFECT and other Business Delusions In February 2005, Dell Computer was ranked #1 among the World’s Most Admired Companies by Fortune magazine. Just two years later, in February 2007, amid slumping performance, Michael Dell removed CEO Kevin Rollins and took over the reins to revi...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.