The Haagen Dazs Esswntials Program
In order to increase employees loyalty and understanding about the shop they worked at, Häagen- Dazs has produced a video, “The Häagen-Dazs Essentials Program,” that details the firm’s history, explores its culture and tells potential employees what is expected of them.
“We needed to make our employees passionate about the brand,” explains Guillermo Sadir, Häagen-Dazs’ senior training and operations manager. Sadir and his franchise owners knew that if they could excite their employees, that excitement could translate into higher morale, improved customer service and increased sales.
The firm had recently introduced an international training program, its Branded Customer Experience, but as Sadir admits, “it was often a tough sell to get an 18 to 25 year old new employee in Latin America or South Africa to connect with the Häagen-Dazs brand and our culture. Many were hearing but not listening. What we needed was a spark to set the training program on fire.”
“We needed to make our employees passionate about the brand,” explains Guillermo Sadir, Häagen-Dazs’ senior training and operations manager. Sadir and his franchise owners knew that if they could excite their employees, that excitement could translate into higher morale, improved customer service and increased sales.
The firm had recently introduced an international training program, its Branded Customer Experience, but as Sadir admits, “it was often a tough sell to get an 18 to 25 year old new employee in Latin America or South Africa to connect with the Häagen-Dazs brand and our culture. Many were hearing but not listening. What we needed was a spark to set the training program on fire.”