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Prepare to make an in-class 5 minute slide presentation Slide #1 – title slide, name, client, Challenge Slide #2 – The IMC format – explanation Slide #3 – The Big Idea and IMC tools used Slide #4 – The Evaluation–how program was measured Slide #5 - Your Recommendations – what would you do?
Select one of the IMC cases and write a 2-page summary of the research data found in periodicals, journals or online articles, on how the campaign was created and implemented http://adage.com/article/cmo-strategy/verizon-s-brand-narrative-trumps-brand-promises/238036/ http://www.virtual-strategy.com/2013/09/09/verizon-expands-100g-technology-us-and-european-networks http://seekingalpha.com/article/321303-consider-this-long-term-options-strategy-for-verizon http://www.slideshare.net/SaurabhBarnwal123/verizon-communication-and-its-2014-strategy to make an in-class 5 minute slide presentation Slide #1 – title slide, name, client, Challenge Slide #2 – The IMC format – explanation Slide #3 – The Big Idea and IMC tools used Slide #4 – The Evaluation–how program was measured Slide #5 - Your Recommendations – what would you do?
Select one of the IMC cases and write a 2-page summary of the research data found in periodicals, journals or online articles, on how the campaign was created and implemented http://adage.com/article/cmo-strategy/verizon-s-brand-narrative-trumps-brand-promises/238036/ http://www.virtual-strategy.com/2013/09/09/verizon-expands-100g-technology-us-and-european-networks http://seekingalpha.com/article/321303-consider-this-long-term-options-strategy-for-verizon http://www.slideshare.net/SaurabhBarnwal123/verizon-communication-and-its-2014-strategy to make an in-class 5 minute slide presentation Slide #1 – title slide, name, client, Challenge Slide #2 – The IMC format – explanation Slide #3 – The Big Idea and IMC tools used Slide #4 – The Evaluation–how program was measured Slide #5 - Your Recommendations – what would
Select one of the IMC cases and write a 2-page summary of the research data found in periodicals, journals or online articles, on how the campaign was created and implemented http://adage.com/article/cmo-strategy/verizon-s-brand-narrative-trumps-brand-promises/238036/ http://www.virtual-strategy.com/2013/09/09/verizon-expands-100g-technology-us-and-european-networks http://seekingalpha.com/article/321303-consider-this-long-term-options-strategy-for-verizon http://www.slideshare.net/SaurabhBarnwal123/verizon-communication-and-its-2014-strategy to make an in-class 5 minute slide presentation Slide #1 – title slide, name, client, Challenge Slide #2 – The IMC format – explanation Slide #3 – The Big Idea and IMC tools used Slide #4 – The Evaluation–how program was measured Slide #5 - Your Recommendations – what would you do?
Select one of the IMC cases and write a 2-page summary of the research data found in periodicals, journals or online articles, on how the campaign was created and implemented http://adage.com/article/cmo-strategy/verizon-s-brand-narrative-trumps-brand-promises/238036/ http://www.virtual-strategy.com/2013/09/09/verizon-expands-100g-technology-us-and-european-networks http://seekingalpha.com/article/321303-consider-this-long-term-options-strategy-for-verizon http://www.slideshare.net/SaurabhBarnwal123/verizon-communication-and-its-2014-strategy to make an in-class 5 minute slide presentation Slide #1 – title slide, name, client, Challenge Slide #2 – The IMC format – explanation Slide #3 – The Big Idea and IMC tools used Slide #4 – The Evaluation–how program was measured Slide #5 - Your Recommendations – what would